Apple Inc.
Apple Inc. (NASDAQ: AAPL) designs, manufactures, and markets a comprehensive ecosystem of consumer electronics, software, and services. The company's website is www.apple.com. From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What Apple Inc. does
In the company’s own words
Apple Inc. (NASDAQ: AAPL) designs, manufactures, and markets a comprehensive ecosystem of consumer electronics, software, and services. The company's website is www.apple.com.
Apple's core business centers on smartphones, personal computers, tablets, wearables, and accessories. The iPhone line represents the company's flagship product category, featuring models including the iPhone 17 Pro, iPhone Air, iPhone 17, iPhone 16, and iPhone 16e, all powered by the iOS operating system. The Mac product line encompasses laptops such as MacBook Air and MacBook Pro, along with desktops including iMac, Mac mini, Mac Studio, and Mac Pro running macOS. The iPad line offers multipurpose tablets in various configurations including iPad Pro, iPad Air, iPad, and iPad mini operating on iPadOS.
The wearables, home, and accessories segment includes smartwatches running watchOS, wireless headphones under the AirPods and Beats brands, and the Apple Vision Pro spatial computer. The company also offers Apple TV 4K media streaming devices and HomePod smart speakers. Apple's services division encompasses advertising, AppleCare support programs, cloud services, digital content platforms including the App Store, subscription services such as Apple Music and Apple TV+, and payment services including Apple Card and Apple Pay.
Apple organizes its business geographically into five reportable segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The company maintains a significant global presence with approximately 166,000 full-time equivalent employees as of September 27, 2025. Direct sales through Apple's retail and online stores account for 40 percent of total net sales, while indirect distribution channels including cellular carriers and resellers represent 60 percent.
The company's competitive advantages stem from its vertically integrated design and manufacturing approach, controlling nearly the entire solution from hardware through operating systems to software applications and services. Apple's brand portfolio includes numerous iconic trademarks developed over decades of innovation. The company competes in highly competitive global markets characterized by rapid technological change, aggressive pricing, and short product lifecycles, maintaining a minority market share across most product categories while commanding significant brand loyalty and premium pricing power through continuous innovation and ecosystem integration.
Company details
- Sector
- Information Technology
- Industry (SIC)
- Computer Hardware
- Headquarters
- CUPERTINO, CA
- Fiscal year end
- September
- CIK
- 320193
- SIC
- 3571
Financial performance, year by year
Fiscal 2013–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns Apple Inc. — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Superinvestors in Apple Inc. · what they did last quarter
Share of each manager’s reported 13F portfolio. Change is in shares held, since the previous quarter.
Largest fund holders · Apple Inc.’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Apple Inc.’s bonds, as funds hold them
Funds report holding 55 issues of Apple Inc.’s debt, $5.87B at market value — what funds hold, not the company’s total debt. Weighted-average coupon 3.09%, maturing 2026 to 2062.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Fund ownership is a subset of institutional 13F ownership — the two describe overlapping populations and must not be added together.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
Put this business in context.
Compare this company with peers, find it in your funds and follow its financial history with your connected AI:
- “How do Apple Inc. and its peers compare on margins and cash generation over ten years?”
- “Where did five years of Apple Inc.'s earnings go — cash, debt, buybacks, reinvestment?”
- “What changed in Apple Inc.'s last four quarterly filings that the numbers alone won't show?”