Bally's Corp
Bally's Corporation (NYSE: BALY) operates as a global gaming, hospitality, entertainment and technology company with an expanding international footprint across casino, interactive and lottery markets. The company's website is www.Ballys.com. From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What Bally's Corp does
In the company’s own words
Bally's Corporation (NYSE: BALY) operates as a global gaming, hospitality, entertainment and technology company with an expanding international footprint across casino, interactive and lottery markets. The company's website is www.Ballys.com.
As of February 2026, Bally's owns and operates 20 casinos globally, including properties in the United Kingdom and 11 U.S. states, along with a golf course in New York and a horse racetrack in Colorado. The company employs approximately 11,700 people and serves over 12 million Bally Rewards loyalty program members across North America. Bally's operates through four reportable segments: Casinos & Resorts, which includes 19 land-based casino properties in the U.S.; Bally's Intralot B2B, encompassing global lottery operations and licensing; Bally's Intralot B2C, including interactive European gaming operations and one UK casino; and North America Interactive, focused on online iGaming and sportsbook operations.
The company's core offerings include traditional casino gaming, iGaming, online bingo, sportsbook, free-to-play games and technology-driven lottery solutions. Bally's operates under multiple brands including Bally Bet Sportsbook & Casino, Rainbow Riches Casino, Virgin Games, Monopoly Casino, Jackpotjoy, and Double Bubble Bingo. The company holds a majority equity interest in Bally's Intralot S.A., active in 39 jurisdictions worldwide, combining lottery, technology and interactive gaming operations.
Recent strategic developments include the February 2025 acquisition of four regional gaming properties from Standard General and Queen Casino, the October 2025 combination with Intralot that reshaped the operating footprint, and an April 2025 investment in The Star Entertainment Group Limited in Australia. Bally's is developing an integrated destination resort in Chicago and was awarded a license for a transformational casino resort project in The Bronx, New York.
The company's technology infrastructure includes proprietary software and platforms supporting player account management, responsible gaming tools, compliance infrastructure and data analytics. Bally's maintains approximately 200 trademark registrations for its core Bally's and Bally brands, along with 166 granted patents across its Intralot operations. The company's marketing strategy emphasizes analytics-driven customer engagement across advertising, direct marketing, player development, special events and entertainment channels.
Company details
- Sector
- Consumer Discretionary
- Industry
- Services
- Headquarters
- PROVIDENCE, RI
- Fiscal year end
- December
- CIK
- 1747079
- SIC
- 7011
Financial performance, year by year
Fiscal 2019–2024 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns Bally's Corp — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · Bally's Corp’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Bally's Corp’s bonds, as funds hold them
Funds report holding 2 issues of Bally's Corp’s debt, $12.28M at market value — what funds hold, not the company’s total debt. Weighted-average coupon 5.77%, maturing 2029 to 2031.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
Put this business in context.
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