Bark, Inc.
BARK, Inc. (NYSE: BARK) operates as an omnichannel dog products and services company with a mission to make all dogs happy. The company designs, develops, and sells proprietary products through its website at www.bark.co, serving millions of dogs and their owners since its founding in 2011. From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What Bark, Inc. does
In the company’s own words
BARK, Inc. (NYSE: BARK) operates as an omnichannel dog products and services company with a mission to make all dogs happy. The company designs, develops, and sells proprietary products through its website at www.bark.co, serving millions of dogs and their owners since its founding in 2011.
The company operates through two primary business segments: Direct-to-Consumer (DTC), which represented 82.3% of total revenue in fiscal 2026, and Commerce, which accounted for 17.7% of revenue. The DTC segment centers on monthly-themed subscription boxes featuring toys, treats, and chews tailored to individual dogs' sizes, play styles, and dietary needs. The Commerce segment distributes products through over 50,000 retail doors nationwide, including major partners such as Target, Walmart, Costco, PetSmart, and TJ Maxx, as well as online marketplaces including Amazon, Chewy, and TikTok.
BARK operates two primary consumer brands: BarkBox and Super Chewer, both featuring proprietary BARK-branded products. The company recently launched BARK Air, a premium air travel service for dogs and their owners, representing its entry into the services category. All products are designed and developed in-house, enabling higher gross margins and stronger brand differentiation compared to competitors selling third-party products.
The company leverages proprietary first-party data on millions of dogs, including information about breed, size, age, play style, and allergies, combined with artificial intelligence technology to deliver personalized product recommendations and experiences. Its customer service team, called the Happy Team, proactively engages approximately 175,000 customers monthly.
As of the end of fiscal 2026, BARK employed approximately 501 full-time and part-time employees, with 196 based in the United States and 301 based in the Philippines. The company exited fiscal 2026 debt-free with a streamlined cost structure. BARK manufactures products through third-party manufacturers primarily located in Asia and utilizes global third-party logistics providers for warehousing and distribution. The company holds numerous registered trademarks including BARK, BARKBOX, SUPER CHEWER, and BARK BRIGHT.
Company details
- Sector
- Consumer Discretionary
- Industry
- Retail
- Headquarters
- NEW YORK, NY
- Fiscal year end
- March
- CIK
- 1819574
- SIC
- 5990
Financial performance, year by year
Fiscal 2022–2026 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns Bark, Inc. — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · Bark, Inc.’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Could not be determined for this company: bond issues.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
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