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Companies / Financials / Bread Financial Holdings, Inc.
BFH

Bread Financial Holdings, Inc.

FinancialsBanks & Brokers
Ticker BFHCOLUMBUS, OHFiscal year ends DecemberBook value per share $80.31Diluted shares 41.9M

Bread Financial Holdings, Inc. (NYSE: BFH) provides payment, lending and savings products to U.S. consumers and works with retailers and other businesses on branded credit programs. Through its bank subsidiaries, it issues and services co-brand and private label credit cards, offers proprietary Bread Cashback and… From the company’s description.

In fiscal 2025, Bread Financial Holdings, Inc. reported revenue of $3.85B, up 0.2% from fiscal 2024, and net income of $518.00M. Its pre-tax margin was 16.0%. Over the twelve months to Jun 30, 2026, revenue was $3.96B.

Fiscal year 2025 · ends 12-31Changes are against fiscal 2024The amber dot is the latest twelve months, to 2026-06-30
Sales & profitability
$3.85BFY2025
+0.2% year over year
Last 12 mo $3.96B
15.99%FY2025
+6.1 percentage points
Last 12 mo 17.26%
$518.00MFY2025
+87.0% year over year
Last 12 mo $570.00M
15.57%FY2025
+6.5 percentage points
Last 12 mo 16.94%
Cash & financing
$2.09BFY2025
+12.5% year over year
Last 12 mo $2.19B
$2.07BFY2025
+13.4% year over year
Last 12 mo $2.17B
4.45FY2025
Was 4.62× a year earlier
Last 12 mo 0.25
47.6MFY2025
−5.6% year over year
Last 12 mo 41.9M

Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.

What Bread Financial Holdings, Inc. does

In the company’s own words

Bread Financial Holdings, Inc. (NYSE: BFH) provides payment, lending and savings products to U.S. consumers and works with retailers and other businesses on branded credit programs. Through its bank subsidiaries, it issues and services co-brand and private label credit cards, offers proprietary Bread Cashback and Bread Rewards general-purpose cards, and provides Bread Pay installment loans and split-pay financing. Bread Savings offers certificates of deposit and high-yield savings accounts. Its partners include large brands and retailers such as AAA, Caesars, Dell Technologies, Saks Fifth Avenue, Signet, Ulta and Victoria’s Secret, as well as small and medium-sized businesses. The company also provides underwriting, loan servicing, fraud prevention, marketing, data analytics and digital payment capabilities. It operates as a single reportable segment, with interest and fees on loans as its primary revenue source. At December 31, 2025, it had $18.8 billion in credit card and other loans across approximately 34 million open and outstanding accounts; retail deposits totaled $8.5 billion. Its brands include Bread Financial, Bread Pay and Bread Savings.

Company details
Sector
Financials
Industry (SIC)
Banks & Brokers
Headquarters
COLUMBUS, OH
Fiscal year end
December
CIK
1101215
SIC
6141

Financial performance, year by year

Fiscal 2013–2025 · USD
$-779.12M$1.56B$3.90B$6.23B$8.57B2013201420152016201720182019202020212022202320242025Last 12 moLast 12 monthsLast 12 months

The full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.

Ownership

Who owns Bread Financial Holdings, Inc. — and what changed

Funds as of 2026Q2 · superinvestors as of 2026-06-30

353
funds hold it
0 of 35
superinvestors hold it
$2.00B
held by funds, at market
53.3%
of shares held by funds
2
bond issues held by funds

Largest fund holders · Bread Financial Holdings, Inc.’s weight in each

iShares Core S&P Small-Cap ETF
IJR · iShares Trust
0.15%of fund net assets
VANGUARD TOTAL STOCK MARKET INDEX FUND
VTI · VANGUARD INDEX FUNDS
0.01%of fund net assets
Avantis U.S. Small Cap Value ETF
AVUV · American Century ETF Trust
0.48%of fund net assets
VANGUARD SMALL-CAP INDEX FUND
VB · VANGUARD INDEX FUNDS
0.05%of fund net assets
PIMCO RAE US Small Fund
PMJIX · PIMCO Equity Series
2.25%of fund net assets

Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.

Bread Financial Holdings, Inc.’s bonds, as funds hold them

Funds report holding 2 issues of Bread Financial Holdings, Inc.’s debt, $321.56M at market value — what funds hold, not the company’s total debt. Weighted-average coupon 6.75%, maturing 2031 to 2035.

Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.

Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.

Connected research

Put this business in context.

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  • “How do Bread Financial Holdings, Inc. and its peers compare on margins and cash generation over ten years?”
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