Brilliant Earth Group, Inc.
Brilliant Earth Group, Inc. (NASDAQ: BRLL) operates as an innovative, digitally native omnichannel jewelry company and global leader in ethically sourced fine jewelry. The company's website is www.brilliantearth.com. From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What Brilliant Earth Group, Inc. does
In the company’s own words
Brilliant Earth Group, Inc. (NASDAQ: BRLL) operates as an innovative, digitally native omnichannel jewelry company and global leader in ethically sourced fine jewelry. The company's website is www.brilliantearth.com.
Founded in 2005 as an e-commerce venture with a single showroom in San Francisco, Brilliant Earth has evolved into a comprehensive jewelry retailer serving customers across more than 50 countries. The company specializes in premium-quality diamond engagement and wedding rings, gemstone rings, and fine jewelry, all conceptualized by an in-house design studio and crafted by expert jewelers. As of December 31, 2025, the company operated 42 showrooms across the United States and employed 764 full-time employees and 21 part-time employees.
The company's core business centers on its Design Your Own product, a custom ring design platform allowing customers to select settings, precious metals, and diamonds or gemstones to create personalized pieces. Brilliant Earth generated net sales of $437.5 million for the year ended December 31, 2025, with revenue derived from both online e-commerce and physical showroom locations. The company does not report traditional business segments but operates an integrated omnichannel model combining digital commerce with in-person retail experiences.
Brilliant Earth differentiates itself through its mission-driven approach to transparency, sustainability, compassion, and inclusivity. The company pioneered industry practices including offering Beyond Conflict Free Diamonds with listed origins, blockchain-verified diamonds for enhanced traceability, lab-grown diamonds as mining-free alternatives, and repurposed precious metals. In 2023, the company introduced its Capture Collection of lab-grown diamonds created using captured carbon dioxide and its Renewable Collection grown with 100 percent renewable energy.
The company's competitive advantages include proprietary technology featuring dynamic product visualization, augmented reality try-on capabilities, and an intelligent diamond recommendation engine. Its made-to-order manufacturing model generates attractive inventory turns and enables operation with negative working capital. The company maintains an asset-light operating model with a vast virtual inventory of diamonds while keeping physical inventory low, supported by long-term relationships with domestic and international suppliers adhering to strict ethical sourcing standards.
Company details
- Sector
- Consumer Discretionary
- Industry
- Misc. Manufacturing
- Headquarters
- SAN FRANCISCO, CA
- Fiscal year end
- December
- CIK
- 1866757
- SIC
- 3910
Financial performance, year by year
Fiscal 2021–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns Brilliant Earth Group, Inc. — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · Brilliant Earth Group, Inc.’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Could not be determined for this company: bond issues.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
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