10x Insights
Loading account…
Companies / Industrials / COMSCORE, INC.
SCOR

COMSCORE, INC.

IndustrialsBusiness Services
Ticker SCORRESTON, VAFiscal year ends DecemberBook value per share $5.89Diluted shares 15.2M

comScore, Inc. (NASDAQ: SCOR) is a global information and analytics company that measures advertising, content, and consumer audiences across media platforms. The company operates a comprehensive data platform combining information from connected televisions, mobile devices, tablets, computers, traditional… From the company’s description.

Fiscal year 2025 · ends 12-31Changes are against fiscal 2024The amber dot is the latest twelve months, to 2026-06-30
Sales & profitability
$357.47M
+0.4% year over year
Last 12 mo $346.94M
1.26%
+18 percentage points
Last 12 mo -2.38%
$-10.00M
+83.4% year over year
Last 12 mo $-17.55M
-8.98%
+36.2 percentage points
Last 12 mo -19.62%
Cash & financing
$22.74M
+25.6% year over year
Last 12 mo $20.78M
$-0.65M
+89.1% year over year
Last 12 mo $-3.49M
0.35
Was -4.93× a year earlier
Last 12 mo 0.00
5.3M
+5.9% year over year
Last 12 mo 15.2M

Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.

What COMSCORE, INC. does

In the company’s own words

comScore, Inc. (NASDAQ: SCOR) is a global information and analytics company that measures advertising, content, and consumer audiences across media platforms. The company operates a comprehensive data platform combining information from connected televisions, mobile devices, tablets, computers, traditional televisions, direct-to-consumer applications, and movie screens with demographic and behavioral data. comScore's proprietary data science enables person-level and household-level audience measurement with cross-device deduplication, creating a common standard for buyers and sellers to transact on advertising throughout the media ecosystem.

The company organizes its business around two primary solution groups. Content & Ad Measurement represents the measurement portion of the business, including legacy subscription-based syndicated offerings that measure audiences for linear TV, digital, streaming, and theatrical box office receipts, along with transaction-based cross-platform products such as Proximic, Activation solutions, and Cross-Platform Campaign Results. Research & Insight Solutions provides custom solutions tailored to client needs, including custom data feeds, survey analytics, and consumer brand health offerings.

comScore's customer base spans local and national television broadcasters, network operators, streaming video distributors, digital publishers, social media platforms, advertising technology companies, agencies, movie studios, financial services firms, consumer product manufacturers, and political organizations. The company's data collection methods include proprietary consumer panels, digital census data from publisher integrations, third-party data licensing, television viewership information from operators, and movie screen measurement globally.

Founded in 1999, comScore has grown through strategic acquisitions including Shareablee in December 2021, which expanded its social media engagement and video measurement capabilities. The company maintains approximately 1,200 employees dispersed globally across North America, Asia-Pacific, Europe, and Latin America. comScore's intellectual property portfolio includes patents covering data collection, processing techniques, and proprietary methodologies, along with registered trademarks for its product suite including Media Metrix, Video Metrix, and Proximic. The company's website is www.comscore.com.

Company details
Sector
Industrials
Industry
Business Services
Headquarters
RESTON, VA
Fiscal year end
December
CIK
1158172
SIC
7389

Financial performance, year by year

Fiscal 2012–2025 · USD
$-414.84M$-187.30M$40.24M$267.79M$495.33M2012201320142016201720182019202020212022202320242025Last 12 moLast 12 monthsLast 12 months

The full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.

Ownership

Who owns COMSCORE, INC. — and what changed

Funds as of 2026Q2 · superinvestors as of 2026-06-30

23
funds hold it
0 of 35
superinvestors hold it
$5.30M
held by funds, at market
4.6%
of shares held by funds

Largest fund holders · COMSCORE, INC.’s weight in each

VANGUARD TOTAL STOCK MARKET INDEX FUND
VTI · VANGUARD INDEX FUNDS
0.00%of fund net assets
Jacob Internet Fund
JAMFX · Jacob Funds Inc.
2.86%of fund net assets
Jacob Discovery Fund
JMCGX · Jacob Funds Inc.
2.71%of fund net assets
VANGUARD EXTENDED MARKET INDEX FUND
VXF · VANGUARD INDEX FUNDS
0.00%of fund net assets
Omni Small-Cap Value Fund
BOSVX · Bridgeway Funds, Inc.
0.02%of fund net assets

Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.

Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.

Could not be determined for this company: bond issues.

Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.

Connected research

Put this business in context.

Compare this company with peers, find it in your funds and follow its financial history with your connected AI:

  • “How do COMSCORE, INC. and its peers compare on margins and cash generation over ten years?”
  • “Where did five years of COMSCORE, INC.'s earnings go — cash, debt, buybacks, reinvestment?”
  • “What changed in COMSCORE, INC.'s last four quarterly filings that the numbers alone won't show?”
See how it works →All research tools with a subscription. Use your own AI account.