CREATIVE REALITIES, INC.
Creative Realities, Inc. (Nasdaq: CREX) is a North American provider of digital signage and media solutions that help enterprises design, deploy, manage, and monetize their digital signage and in-store retail media networks. The company serves market-leading organizations across retail, entertainment and sports… From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What CREATIVE REALITIES, INC. does
In the company’s own words
Creative Realities, Inc. (Nasdaq: CREX) is a North American provider of digital signage and media solutions that help enterprises design, deploy, manage, and monetize their digital signage and in-store retail media networks. The company serves market-leading organizations across retail, entertainment and sports venues, restaurants including quick-serve establishments, convenience stores, financial services, automotive, lottery operations, mixed-use developments, and digital out-of-home advertising networks. The company website is www.cri.com.
Creative Realities generates revenue from three primary sources: hardware sales from reselling digital signage equipment from manufacturers such as Samsung and BrightSign; services revenue including hardware system design, installation, content development, content scheduling, network support, and advertising technology services; and recurring subscription licensing revenue from its software-as-a-service platforms. The company's core digital signage platforms include ReflectView, Reflect Xperience, Clarity for menu board solutions, and iShowroomProX for automotive applications. The company also operates AdLogic and CPM+, proprietary advertising technology platforms that deliver approximately fifty million advertisements daily and enable customers to monetize their networks through programmatic advertising channels.
As of December 31, 2025, Creative Realities employed 238 people and maintained offices in Louisville, Kentucky; Atlanta, Georgia; and Waterloo, Ontario, Canada. The company operates the largest mall shopping network in Canada through its digital media operations.
Creative Realities has grown through strategic acquisitions including Reflect Systems in 2022 and Cineplex Digital Media in November 2025, which significantly expanded its Canadian operations and retail media network capabilities. The company differentiates itself through its comprehensive single-vendor approach offering integrated solutions, managed labor pool of field technicians, in-house creative resources, enterprise-scale network management capabilities, market sector expertise, logistics capabilities, and technical support through its Network Operations Center in Louisville. The business model emphasizes scalability with a focus on increasing recurring SaaS revenues as digital signage adoption expands across target vertical markets.
Company details
- Sector
- Technology
- Industry
- Business Services & Software
- Headquarters
- LOUISVILLE, KY
- Fiscal year end
- December
- CIK
- 1356093
- SIC
- 7373
Financial performance, year by year
Fiscal 2013–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns CREATIVE REALITIES, INC. — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · CREATIVE REALITIES, INC.’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
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