Dollar General

Dollar General Corporation (NYSE: DG) operates as the largest discount retailer in the United States by store count, with 20,959 locations across 48 U.S. states and Mexico as of February 2026. The company's website is www.dollargeneral.com. Founded in 1939 as J.L. Turner and Son, Wholesale, Dollar General has evolved into a dominant small-box discount retailer serving approximately 194,000 full-time and part-time employees across stores, distribution centers, and corporate functions.

The company's core business model centers on providing everyday essentials and general merchandise at everyday low prices, typically $10 or less, in convenient small-format stores averaging 7,500 square feet. Approximately 80 percent of Dollar General stores are located in towns with populations of 20,000 or fewer, positioning the company as a critical retailer for underserved communities. The merchandise assortment comprises four primary categories: consumables representing 82 percent of net sales, seasonal items at 10.1 percent, home products at 5.2 percent, and apparel at 2.7 percent. Consumables include paper products, packaged foods, perishables, health and beauty items, and tobacco products.

Dollar General owns several registered trademarks including Dollar General, DG, Clover Valley, trueliving, pOpshelf, and Mi Super Dollar General. The company operates pOpshelf as a distinct small-box retail concept focused on non-consumables, while Mi Super Dollar General represents its international expansion into Mexico, which began in 2023. The company maintains direct buying relationships with numerous suppliers and directly imports approximately four percent of purchases at cost. Distribution occurs through strategically positioned distribution centers, including temperature-controlled facilities for frozen and refrigerated goods, supported by a private fleet and third-party trucking partners.

The company's competitive advantages derive from its low-cost operating model, limited product assortment per category that maintains strong purchasing power, convenient store locations in proximity to customers, and straightforward store operations requiring relatively low initial capital investment. With approximately 75 percent of the U.S. population located within five miles of a Dollar General store, the company maintains substantial growth opportunities through new store openings, relocations, remodels, and international expansion.