FITLIFE BRANDS, INC.
FitLife Brands, Inc. (Nasdaq Capital Market: FTLF) is a provider of innovative nutritional supplements and wellness products marketed under multiple established brand names. The company operates through a diversified portfolio of brands including NDS Nutrition, PMD Sports, SirenLabs, Core Active, Nutrology, and Metis… From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What FITLIFE BRANDS, INC. does
In the company’s own words
FitLife Brands, Inc. (Nasdaq Capital Market: FTLF) is a provider of innovative nutritional supplements and wellness products marketed under multiple established brand names. The company operates through a diversified portfolio of brands including NDS Nutrition, PMD Sports, SirenLabs, Core Active, Nutrology, and Metis Nutrition; iSatori, BioGenetic Laboratories, and Energize; Dr. Tobias, All Natural Advice, and Maritime Naturals; MusclePharm; and Irwin Naturals, Applied Nutrition, and Nature's Secret. The company's website is www.fitlifebrands.com.
The company distributes its products through multiple channels tailored to each brand's market positioning. NDS Products are sold principally through approximately 600 GNC franchise locations domestically and internationally, as well as through more than 1,300 corporate GNC stores in the United States. iSatori Products reach consumers through specialty retailers, mass market retailers, and online platforms. MRC Products are distributed primarily through Amazon and other e-commerce channels. MusclePharm products are sold to wholesale customers and directly to consumers online. Irwin Products, acquired in August 2025, are distributed through mass market channels including CVS, Walmart, Walgreens, and Costco Canada, as well as through online platforms.
Approximately 49 percent of total sales during 2025 were generated through Amazon's U.S. marketplace, while sales to GNC's centralized distribution platform accounted for approximately 14 percent of total sales. The company had 81 full-time employees as of December 31, 2025, with the increase from 39 employees in 2024 primarily attributable to the Irwin acquisition.
All products are manufactured by FDA-regulated contract manufacturers within the United States operating under current Good Manufacturing Practices. The company introduced 36 new products during 2025, including 20 completely new products and 16 product reformulations and flavor extensions. The company's business model emphasizes product innovation, quality differentiation, and multi-channel distribution to reach health-conscious consumers across diverse retail and direct-to-consumer platforms.
Company details
- Sector
- Materials
- Industry
- Chemicals
- Headquarters
- OMAHA, NE
- Fiscal year end
- December
- CIK
- 1374328
- SIC
- 2833
Financial performance, year by year
Fiscal 2013–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns FITLIFE BRANDS, INC. — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · FITLIFE BRANDS, INC.’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
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