GrabAGun Digital Holdings Inc.

GrabAGun Digital Holdings Inc. operates as a digitally native, multi-brand eCommerce retailer specializing in firearms, ammunition, and related accessories. The company's website is grabgun.com.

Founded in 2010, GrabAGun has developed a technology-forward online platform designed to serve the next generation of firearms enthusiasts, sportsmen, and defenders. The company generates revenue across six primary product categories: handguns, which represent the largest revenue contributor at approximately 51 percent of sales; long guns at 33 percent; ammunition at 6 percent; magazines at 3 percent; optics at 2 percent; and accessories at 5 percent. The company offers approximately 73,000 products sourced from more than 2,000 leading brands, including Smith & Wesson Brands, Sturm Ruger & Co., Sig Sauer, and Glock, as well as emerging manufacturers.

GrabAGun's core competitive advantage lies in its proprietary technology infrastructure, including its New Inventory Program, which integrates artificial intelligence-driven pricing and demand forecasting capabilities. The company operates a vast network of Federal Firearm License dealers, with locations within 15 miles of 97 percent of the United States population, enabling nationwide firearms delivery in compliance with federal regulations. The company also operates a proprietary regulatory management system, believed to be the first software to receive ATF approval for its specific implementation.

The company operates a single warehouse facility in Coppell, Texas, consisting of 18,081 square feet, handling approximately 175,000 shipments annually. In October 2025, GrabAGun formed PEW Logistics LLC, a wholly-owned subsidiary providing white-labeled direct-to-consumer fulfillment solutions for firearms manufacturers and brands.

During the year ended December 31, 2025, approximately 160,000 customers completed purchases through the eCommerce platform, with approximately 1.4 million registered users maintaining accounts. Mobile traffic represented 72 percent of website traffic, with mobile transactions accounting for 67 percent of completed customer transactions. The company generated net revenues of approximately 96.4 million for the year ended December 31, 2025.