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Companies / Technology / Inuvo, Inc.
INUV

Inuvo, Inc.

TechnologyBusiness Services & Software
Ticker INUVLITTLE ROCK, ARFiscal year ends DecemberBook value per share $0.56Diluted shares 14.8M

Inuvo, Inc. (NYSE American: INUVO) operates as a market leader in generative artificial intelligence for modeling media audiences and advertising technology solutions. The company's website is www.inuvo.com. From the company’s description.

Fiscal year 2025 · ends 12-31Changes are against fiscal 2024The amber dot is the latest twelve months, to 2026-06-30
Sales & profitability
$86.21M
+2.9% year over year
Last 12 mo $52.29M
-7.77%
−1.2 percentage points
Last 12 mo -18.75%
$-5.10M
+11.6% year over year
Last 12 mo $-4.48M
-50.84%
−8.1 percentage points
Last 12 mo -53.84%
Cash & financing
$-1.79M
−878.2% year over year
Last 12 mo $-2.28M
$-3.39M
−108.1% year over year
Last 12 mo $-3.62M
0.00
Was 0.00× a year earlier
Last 12 mo 1.17
14.5M
−89.7% year over year
Last 12 mo 14.8M

Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.

What Inuvo, Inc. does

In the company’s own words

Inuvo, Inc. (NYSE American: INUVO) operates as a market leader in generative artificial intelligence for modeling media audiences and advertising technology solutions. The company's website is www.inuvo.com.

The company has successfully commercialized a proprietary, patented large language model that identifies and actions the reasons why consumers are interested in products, services, or brands rather than who they are, offering a privacy-by-design solution for the modern advertising landscape. Inuvo's core competitive advantage lies in intent discovery, enabling the company to identify new, high-value audiences as their motivations form in real time.

Inuvo delivers its capabilities through two primary business channels. The Agencies & Brands segment provides managed and self-service offerings utilizing the company's intelligence layer for precision audience discovery and brand-safe activation across connected television, video, audio, native, and display channels. The Platform segment provides strategic integrations for large consolidators of advertising demand, optimized to prioritize advertising quality, scalability, and compliance.

The company's flagship proprietary artificial intelligence, IntentKey, analyzes live content consumption across the open web, mapping human motivation to a concept graph of over twenty-five million ideas. This technology allows Inuvo to predict purchase intent with precision and often identifies emerging audience shifts before they become competitive in the open market. Additional offerings include IntentPath, a visualization tool mapping the real-time journey from initial discovery to purchasing decision, and Ranger, an artificial intelligence-powered quality assurance feature ensuring ad creative consistency and compliance.

Inuvo's intellectual property portfolio includes eighteen issued patents and three pending patent applications from the United States Patent and Trademark Office, along with trademarks including the federal registration for the ALOT brand. The company maintains long-standing relationships with several of the world's largest sources of advertising dollars, including Yahoo and Google, through multi-year service contracts.

As of January 31, 2026, Inuvo employed seventy-two full-time employees. The company maintains data center operations in third-party colocation facilities in Los Angeles, California and Secaucus, New Jersey, with corporate headquarters and office space in Little Rock, Arkansas and San Jose, California. The company was incorporated in Nevada in 1987 and has undergone significant restructuring and acquisitions since its inception, including the acquisition of Vertro in 2012 and NetSeer in 2017.

Company details
Sector
Technology
Industry
Business Services & Software
Headquarters
LITTLE ROCK, AR
Fiscal year end
December
CIK
829323
SIC
7310

Financial performance, year by year

Fiscal 2013–2025 · USD
$-23.04M$6.76M$36.55M$66.35M$96.14M2013201420152016201720182019202020212022202320242025Last 12 moLast 12 monthsLast 12 months

The full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.

Ownership

Who owns Inuvo, Inc. — and what changed

Funds as of 2026Q2 · superinvestors as of 2026-06-30

10
funds hold it
0 of 35
superinvestors hold it
$0.90M
held by funds, at market
4.1%
of shares held by funds

Largest fund holders · Inuvo, Inc.’s weight in each

VANGUARD TOTAL STOCK MARKET INDEX FUND
VTI · VANGUARD INDEX FUNDS
0.00%of fund net assets
VANGUARD EXTENDED MARKET INDEX FUND
VXF · VANGUARD INDEX FUNDS
0.00%of fund net assets
Fidelity Extended Market Index Fund
FSMAX · Fidelity Concord Street Trust
0.00%of fund net assets
Fidelity Total Market Index Fund
FSKAX · Fidelity Concord Street Trust
0.00%of fund net assets
Fidelity Series Total Market Index Fund
FCFMX · Fidelity Concord Street Trust
0.00%of fund net assets

Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.

Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.

Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.

Connected research

Put this business in context.

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