Maplebear Inc.
Maplebear Inc., doing business as Instacart and trading on the Nasdaq Global Select Market under the ticker symbol CART, operates as the leading technology and enablement partner for the grocery industry. The company's website is located at www.instacart.com/company. From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What Maplebear Inc. does
In the company’s own words
Maplebear Inc., doing business as Instacart and trading on the Nasdaq Global Select Market under the ticker symbol CART, operates as the leading technology and enablement partner for the grocery industry. The company's website is located at www.instacart.com/company.
Instacart has powered more than 1.6 billion orders since its founding and operates a comprehensive platform serving four primary constituents within the grocery ecosystem. The company enables more than 2,200 retail banners to conduct digital transformation through its technology solutions, reaches over 98 percent of households in North America for customer delivery and pickup services, provides advertising solutions to over 9,000 active brands, and engages approximately 600,000 shoppers who fulfill orders on a flexible basis.
The company's technology infrastructure comprises three key pillars. Instacart Marketplace allows customers to shop from their favorite retailers through the Instacart app or website, while also supporting retailers' owned and operated online storefronts. The Instacart Enterprise platform provides an end-to-end technology solution encompassing e-commerce storefronts powering more than 380 grocers, fulfillment capabilities, Connected Stores technologies, ads and marketing tools, and insights analytics. Instacart Ads combines precision digital advertising with point-of-purchase capabilities, enabling brands to reach customers across multiple touchpoints with measurable return on investment.
The company operates across multiple use cases including weekly grocery shopping, bulk stock-up orders, convenience purchases, special occasions, and restaurant delivery through its partnership with Uber. Instacart+ membership program offers customers unlimited zero-dollar delivery fees on qualifying orders and exclusive benefits. The company's technology is underpinned by artificial intelligence and machine learning solutions designed to improve products, tools, and insights across its platform.
As of December 31, 2025, Instacart employed approximately 3,600 full-time employees worldwide. The company competes in highly competitive markets based on technology quality, customer experience, pricing, innovation capabilities, and brand strength. Instacart's business experiences seasonality, with lower order volumes during spring and summer months and higher volumes during the holiday season, while advertising revenue is typically seasonally high in the fourth quarter.
Company details
- Sector
- Industrials
- Industry
- Business Services
- Headquarters
- SAN FRANCISCO, CA
- Fiscal year end
- December
- CIK
- 1579091
- SIC
- 7389
Financial performance, year by year
Fiscal 2023–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns Maplebear Inc. — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · Maplebear Inc.’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Could not be determined for this company: bond issues.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
Put this business in context.
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