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Companies / Communication Services / MediaAlpha, Inc.
MAX

MediaAlpha, Inc.

Communication ServicesBusiness Services
Ticker MAXLOS ANGELES, CAFiscal year ends DecemberBook value per share $0.82Diluted shares 62.5M

MediaAlpha, Inc. (NYSE: MAX) operates a technology platform that connects insurance carriers, agents and distributors seeking customers with high-intent consumers shopping for insurance. Its marketplace enables partners to buy and sell consumer referrals—clicks, calls and leads—and uses data analytics to match… From the company’s description.

Over the twelve months to Sep 30, 2026, MediaAlpha, Inc. reported revenue of $1.29B, up 15.2% from a year earlier, and net income of $119.17M. Its operating margin was 7.2%, and operations generated $55.19M in cash. In fiscal 2025, it reported revenue of $1.11B, up 28.8% from fiscal 2024, and net income of $26.76M.

Fiscal year 2025 · ends 12-31Changes are against fiscal 2024The amber dot is the latest twelve months, to 2026-09-30
Sales & profitability
$1.11BFY2025
+28.8% year over year
Last 12 mo $1.29B
1.99%FY2025
−3 percentage points
Last 12 mo 7.22%
$26.76MFY2025
+21.0% year over year
Last 12 mo $119.17M
615.94%FY2025
−83.3 percentage points
Last 12 mo 210.54%
Cash & financing
$65.60MFY2025
+43.0% year over year
Last 12 mo $55.19M
$65.26MFY2025
+43.1% year over year
Last 12 mo $54.20M
36.88FY2025
Was 68.31× a year earlier
Last 12 mo 3.41
66.8MFY2025
+25.9% year over year
Last 12 mo 62.5M

Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.

What MediaAlpha, Inc. does

In the company’s own words

MediaAlpha, Inc. (NYSE: MAX) operates a technology platform that connects insurance carriers, agents and distributors seeking customers with high-intent consumers shopping for insurance. Its marketplace enables partners to buy and sell consumer referrals—clicks, calls and leads—and uses data analytics to match consumers with buyers and support customer-acquisition decisions. Supply partners include insurers seeking to monetize shoppers who do not convert, as well as insurance research and financial websites; demand partners are generally insurers and distributors. The company operates Open Marketplace transactions, in which it contracts separately with buyers and sellers, and Private Marketplace transactions, in which partners contract directly and MediaAlpha charges sellers a fee. Its core verticals are property and casualty, health and life insurance; property and casualty generated $1.9 billion in transaction value in 2025. The platform handled $2.2 billion in transaction value and generated $1.1 billion in revenue in fiscal 2025, serving more than 1,050 insurance partners in addition to agent partners. Its website is https://www.mediaalpha.com.

Company details
Sector
Communication Services
Industry (SIC)
Business Services
Headquarters
LOS ANGELES, CA
Fiscal year end
December
CIK
1818383
SIC
7389

Financial performance, year by year

Fiscal 2020–2025 · USD
$-209.09M$200.84M$610.77M$1.02B$1.43B202020212022202320242025Last 12 moLast 12 monthsLast 12 months

The full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.

Ownership

Who owns MediaAlpha, Inc. — and what changed

Funds as of 2026Q2 · superinvestors as of 2026-06-30

154
funds hold it
0 of 35
superinvestors hold it
$96.00M
held by funds, at market
17.1%
of shares held by funds

Largest fund holders · MediaAlpha, Inc.’s weight in each

JPMorgan Small Cap Blend Fund
JDSCX · JPMorgan Trust I
1.04%of fund net assets
VANGUARD TOTAL STOCK MARKET INDEX FUND
VTI · VANGUARD INDEX FUNDS
0.00%of fund net assets
iShares Russell 2000 ETF
IWM · iShares Trust
0.01%of fund net assets
VANGUARD EXTENDED MARKET INDEX FUND
VXF · VANGUARD INDEX FUNDS
0.00%of fund net assets
0.02%of fund net assets

Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.

Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.

Could not be determined for this company: bond issues.

Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.

Connected research

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