Nike, Inc.
NIKE, Inc. (NYSE: NKE) operates as the world's largest seller of athletic footwear and apparel, with a comprehensive digital presence at www.nike.com. The company designs, develops, and markets athletic footwear, apparel, equipment, accessories, and interactive consumer services globally through both… From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What Nike, Inc. does
In the company’s own words
NIKE, Inc. (NYSE: NKE) operates as the world's largest seller of athletic footwear and apparel, with a comprehensive digital presence at www.nike.com. The company designs, develops, and markets athletic footwear, apparel, equipment, accessories, and interactive consumer services globally through both direct-to-consumer channels and wholesale distribution networks.
NIKE operates through five reportable segments: North America, Europe, Middle East & Africa (EMEA), Greater China, Asia Pacific & Latin America (APLA), and Converse. The NIKE Brand and Jordan Brand products are distributed across geographic segments, while Converse operates as a standalone division. For fiscal 2026, U.S. sales represented approximately 44 percent of total revenues, with international markets accounting for 56 percent. The company maintains 347 retail stores in the United States and 641 stores internationally, supplemented by digital commerce platforms in over 40 countries.
The company employs approximately 73,000 people worldwide, including retail and part-time employees. NIKE manufactures nearly all products through independent contract manufacturers, with footwear production concentrated in Vietnam (52 percent), Indonesia (27 percent), and China (16 percent), while apparel manufacturing spans Vietnam (34 percent), Cambodia (15 percent), and China (12 percent). The company operates 95 finished goods footwear factories across 11 countries and 321 apparel factories across 34 countries.
NIKE's competitive advantages center on product innovation, brand strength, and distribution excellence. The company maintains extensive intellectual property protections, including the iconic Swoosh trademark registered in over 190 jurisdictions. Core product technologies include Nike Air, Zoom, Free, Dri-FIT, Flyknit, and React innovations. Beyond footwear and apparel, NIKE offers performance equipment, digital fitness applications, sport content, and retail-enhancing digital services.
The company's brands include NIKE, Jordan, and Converse, each serving distinct market segments from performance athletics to casual streetwear. NIKE's business model emphasizes direct consumer engagement through owned retail and digital channels while maintaining significant wholesale relationships with independent distributors and specialty retailers worldwide.
Company details
- Sector
- Consumer Discretionary
- Industry (SIC)
- Rubber & Plastics
- Headquarters
- BEAVERTON, OR
- Fiscal year end
- May
- CIK
- 320187
- SIC
- 3021
Financial performance, year by year
Fiscal 2014–2026 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns Nike, Inc. — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Superinvestors in Nike, Inc. · what they did last quarter
Share of each manager’s reported 13F portfolio. Change is in shares held, since the previous quarter.
Largest fund holders · Nike, Inc.’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Nike, Inc.’s bonds, as funds hold them
Funds report holding 8 issues of Nike, Inc.’s debt, $421.11M at market value — what funds hold, not the company’s total debt. Weighted-average coupon 3.09%, maturing 2026 to 2050.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Fund ownership is a subset of institutional 13F ownership — the two describe overlapping populations and must not be added together.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
Put this business in context.
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