NIQ Global Intelligence plc

NIQ Global Intelligence plc (ordinary shares, Irish public limited company) operates as a leading global consumer intelligence company providing brands, retailers and other clients with comprehensive views of consumer shopping behavior to support strategic and operational decision-making. The company's website is www.niq.com.

NIQ manages an integrated ecosystem combining proprietary data, advanced technology, human intelligence and sophisticated analytics solutions. The company's unified, AI-powered technology platform aggregates and harmonizes vast amounts of global consumer shopping data from diverse sources, generating proprietary reference data and providing omnichannel visibility into consumer behavior through its Full View platform. The company operates across approximately 90 countries, covering roughly 82 percent of the world's population, more than half of global GDP and more than 7.4 trillion dollars in global consumer spend.

The company's revenue derives from two primary product groupings. Intelligence offerings, representing approximately 81 percent of revenue, comprise omnichannel measurement, consumer behavior and insights and retailer solutions sold primarily through multi-year or annual subscription contracts. Activation offerings, representing approximately 19 percent of revenue, include innovation, brand and media and analytics products providing insights on consumer purchase drivers and growth optimization strategies, with approximately 73 percent of Activation revenue being highly recurring.

NIQ serves approximately 23,000 companies globally, including roughly half of the Fortune 500 and nearly 80 percent of the Fortune 100 companies, alongside high-growth verticals and small and medium-sized businesses. The company maintains data relationships with over 8,900 retailers across 88 countries, proprietary consumer panels comprising more than 5.5 million consumers across 50 countries and exclusive partnerships with major eCommerce platforms. The company employs nearly 1,300 data scientists, over 2,200 engineers and researchers and approximately 2,400 analytics experts.

Approximately 80 percent of revenue was recurring in nature, supported by long-term subscription contracts typically spanning two to five years. The company achieved net dollar retention at or above 100 percent for twelve consecutive quarters as of December 31, 2025. NIQ resulted from the 2021 acquisition of Nielsen Holdings' Connect business by an Advent International affiliate, followed by the July 2023 strategic combination with GfK SE, significantly expanding the company's scale, geographic reach and category coverage.