NRC HEALTH

National Research Corporation, doing business as NRC Health (NASDAQ: NRCI), operates as a leading provider of healthcare experience management solutions and market research services. The company's website is www.nrchealth.com. Founded in 1981 and headquartered in Lincoln, Nebraska, NRC Health has spent nearly 45 years developing expertise in capturing and analyzing patient, consumer, employee, and market feedback to help healthcare organizations improve their operations and patient experiences.

The company's core business centers on its Human Understanding® framework, which delivers subscription-based solutions across four primary categories: Patient Experience, Consumer Experience, Employee Experience, and Market Experience. Patient Experience solutions enable healthcare systems to collect and measure data across care settings, improve patient engagement, and manage care transitions through automated discharge workflows. Consumer Experience solutions help organizations build loyalty, manage online reputation, and gather community insights. Employee Experience solutions strengthen the connection between employee engagement and patient outcomes through surveys, pulse feedback, and safety culture assessments. Market Experience solutions provide competitive brand assessments and consumer preference research, including the Market Insights syndicated survey measuring approximately 300,000 healthcare consumers annually.

The company also operates The Governance Institute, a subscription-based membership service providing board governance, strategic planning, and thought leadership resources to healthcare system executives and boards. NRC Health's portfolio includes Huey, an artificial intelligence engine designed to help customers analyze experience data and identify improvement opportunities more efficiently.

NRC Health serves over 250 of the top 400 healthcare systems by net patient revenue across the United States. The company employs 357 associates as of December 31, 2025, with most working remotely. The company generates revenue primarily through renewable subscription-based service agreements, supplemented by cross-selling additional solutions to existing customers and acquiring new customers. Its ten largest customers collectively accounted for 20 percent of total revenue in 2025. The company's competitive strengths include its long-tenured focus on healthcare, comprehensive solution portfolio, established customer relationships, and scalable subscription-based revenue model.