Nu Skin Enterprises, Inc.
Nu Skin Enterprises, Inc. (NYSE: NUS) develops and distributes beauty and wellness products in nearly 50 markets, primarily through person-to-person direct selling supported by social and digital platforms. Its beauty products include skin-care devices, cosmetics and personal-care products; its wellness products… From the company’s description.
Over the twelve months to Sep 30, 2026, Nu Skin Enterprises, Inc. reported revenue of $1.32B, down 15.3% from a year earlier, and a net loss of $234.21M. Its operating margin was −2.0%, and operations generated $15.21M in cash. In fiscal 2025, it reported revenue of $1.49B, down 14.3% from fiscal 2024, and net income of $160.20M.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What Nu Skin Enterprises, Inc. does
In the company’s own words
Nu Skin Enterprises, Inc. (NYSE: NUS) develops and distributes beauty and wellness products in nearly 50 markets, primarily through person-to-person direct selling supported by social and digital platforms. Its beauty products include skin-care devices, cosmetics and personal-care products; its wellness products include nutritional supplements and wellness devices. Customers include individual consumers and a sales network that promotes and resells products. The portfolio includes Nu Skin, Pharmanex, ageLOC, Nutricentials and Beauty Focus, with ageLOC products spanning beauty and wellness. In 2025, beauty generated 38.3% of revenue, wellness 46.4% and other products and services 15.3%. Operations comprise seven Nu Skin geographic segments and two Rhyz segments, Manufacturing and Rhyz Other; Nu Skin generated 85% of 2025 revenue and Rhyz 15%. Formed in 2018, Rhyz invests in consumer, technology and manufacturing companies, including businesses that supply Nu Skin and sell externally. Total revenue was $1.485 billion in fiscal 2025.
Company details
- Sector
- Consumer Staples
- Industry (SIC)
- Wholesale
- Headquarters
- PROVO, UT
- Fiscal year end
- December
- CIK
- 1021561
- SIC
- 5122
Financial performance, year by year
Fiscal 2011–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns Nu Skin Enterprises, Inc. — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · Nu Skin Enterprises, Inc.’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
Put this business in context.
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