NU SKIN ENTERPRISES, INC.
Nu Skin Enterprises, Inc. (NYSE: NUS) develops and distributes premium-quality beauty and wellness solutions through direct selling channels in nearly 50 markets worldwide. The company's website is www.nuskinenterprises.com. From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What NU SKIN ENTERPRISES, INC. does
In the company’s own words
Nu Skin Enterprises, Inc. (NYSE: NUS) develops and distributes premium-quality beauty and wellness solutions through direct selling channels in nearly 50 markets worldwide. The company's website is www.nuskinenterprises.com.
Nu Skin operates two primary product categories: beauty products and wellness products, which generated 38.3% and 46.4% of 2025 revenue respectively. The beauty portfolio includes innovative skin care devices, cosmetics, and personal care products, with top-selling lines including ageLOC TruFace and ageLOC LumiSpa devices and cleansers. The wellness category features nutritional supplements and health products, with leading brands including ageLOC TRME, LifePak, and Beauty Focus. The company's connected beauty and wellness devices represent a strategic focus, including the recently launched Prysm iO, a data-enabled wellness device designed to provide personalized supplement recommendations.
Beyond its core Nu Skin business, the company operates Rhyz Inc., a strategic investment arm formed in 2018 that generated 15% of 2025 revenue through consumer, technology, and manufacturing companies. Rhyz businesses optimize cost of goods, improve supply chain efficiency, and create operational synergies. Manufacturing operations accounted for 14% of total revenue in 2025.
The company generated approximately 26% of 2025 revenue from the United States, with the remainder from international markets. Nu Skin operates through seven geographic segments: Mainland China, South Korea, Southeast Asia/Pacific, Americas, Japan, Hong Kong/Taiwan, and Europe & Africa. The company reported total 2025 revenue of $1.5 billion.
Nu Skin's distribution model relies on independent Brand Affiliates who promote and sell products through personal and social networks. The company tracked 748,796 customers, 129,311 paid affiliates, and 30,045 sales leaders as of December 31, 2025. In Mainland China, the company operates a distinct business model utilizing retail stores, sales employees, independent direct sellers, and independent marketers due to local regulatory restrictions on multi-level compensation.
The company maintains research and product development facilities in the United States and Mainland China, with manufacturing subsidiaries providing approximately 21% of product sourcing for non-China markets and majority production for China market products.
Company details
- Sector
- Consumer Discretionary
- Industry
- Wholesale
- Headquarters
- PROVO, UT
- Fiscal year end
- December
- CIK
- 1021561
- SIC
- 5122
Financial performance, year by year
Fiscal 2013–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns NU SKIN ENTERPRISES, INC. — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · NU SKIN ENTERPRISES, INC.’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
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