Outdoor Holding Co
Outdoor Holding Company (NASDAQ: AMMO) operates through its GunBroker online marketplace platform, which serves as a leading e-commerce destination for firearms, ammunition, hunting, shooting sports, and related outdoor products. The company website is outdoorholding.com. From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What Outdoor Holding Co does
In the company’s own words
Outdoor Holding Company (NASDAQ: AMMO) operates through its GunBroker online marketplace platform, which serves as a leading e-commerce destination for firearms, ammunition, hunting, shooting sports, and related outdoor products. The company website is outdoorholding.com.
The company's primary business is the GunBroker Marketplace, a peer-to-peer e-commerce platform that facilitates transactions between buyers and sellers while ensuring compliance with federal and state firearms regulations. As of March 31, 2026, the platform had approximately 8.8 million registered users and averaged 4.43 million daily listings. The marketplace does not hold inventory except for branded merchandise and instead connects buyers with sellers through a network of over 32,000 federally licensed firearms dealers who serve as transfer agents for regulated items.
Outdoor Holding Company was founded in 2017 as an ammunition manufacturer and components producer. In 2021, the company acquired GunBroker, which became its primary operating segment. In January 2025, the company made a strategic decision to divest its ammunition manufacturing business to Olin Winchester, LLC for a gross purchase price of $75 million, with net proceeds of approximately $42.9 million after adjustments. This transaction closed on April 18, 2025, allowing the company to focus exclusively on its marketplace operations. The company subsequently changed its name from AMMO, Inc. to Outdoor Holding Company in April 2025.
The company employs 63 people across sales and marketing, software engineering, and corporate functions. It operates as a smaller reporting company and is classified as a non-accelerated filer. The marketplace generates revenue through transaction fees, seller services, and advertising offerings rather than through product sales.
GunBroker's competitive advantages include its specialized focus on firearms and outdoor sports, extensive FFL dealer network, compliance infrastructure, and proprietary marketplace data and analytics. The platform serves a diverse customer base including individual buyers, commercial sellers, retailers, manufacturers, and industry partners. Recent platform enhancements include Master FFL integration for dealer verification, AI-powered listing tools, expanded payment and shipping options, and strengthened security measures including multi-factor authentication.
Company details
- Sector
- Industrials
- Industry
- Business Services
- Headquarters
- ATLANTA, GA
- Fiscal year end
- March
- CIK
- 1015383
- SIC
- 7389
Financial performance, year by year
Fiscal 2011–2026 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns Outdoor Holding Co — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · Outdoor Holding Co’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
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