Playboy, Inc.
Playboy, Inc. (Nasdaq: PLBY) operates as a pleasure and leisure company providing consumers worldwide with products, content and experiences through its flagship Playboy brand and luxury lingerie brand Honey Birdette. The company's website is located at https://investors.playboy.com. From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What Playboy, Inc. does
In the company’s own words
Playboy, Inc. (Nasdaq: PLBY) operates as a pleasure and leisure company providing consumers worldwide with products, content and experiences through its flagship Playboy brand and luxury lingerie brand Honey Birdette. The company's website is located at https://investors.playboy.com.
The company generates revenue through two primary reportable segments. The Licensing segment, which contributed approximately 38 percent of 2025 revenue, licenses the Playboy name, Rabbit Head Design and other trademarks to strategic partners globally for consumer products including apparel, accessories, beauty and grooming offerings, sexual wellness products, and digital gaming collaborations. The Direct-to-Consumer segment, representing approximately 59 percent of revenue, operates the Honey Birdette business selling luxury lingerie and related products online and through 51 physical retail stores located in Australia, the United States and the United Kingdom.
Founded in 1953 as a men's lifestyle magazine, Playboy evolved into a leader in entertainment, hospitality and licensing. The company transitioned from public to private ownership in 2011 before returning to public markets in February 2021 through a merger with special purpose acquisition company Mountain Crest Acquisition Corp. The company rebranded from PLBY Group, Inc. to Playboy, Inc. in June 2025. Key acquisitions shaping the current business include the August 2021 acquisition of Honey Birdette and the October 2021 acquisition of a content creator platform subsequently developed into Playboy Club. In 2024, the company entered into a License and Management Agreement with Byborg Enterprises SA to operate legacy digital businesses including Playboy Club, Playboy Plus and Playboy TV under a licensing model beginning January 1, 2025.
The company operates with a capital-light business model emphasizing high-margin revenue streams and lower working capital requirements. Playboy-branded products and content are available in approximately 180 countries. As of December 31, 2025, the company employed 588 total employees, including 199 full-time and full-time-equivalent employees and 389 part-time employees. The company maintains active trademark registrations in more than 150 countries for its key intellectual property assets.
Company details
- Sector
- Consumer Discretionary
- Industry
- Retail
- Headquarters
- LOS ANGELES, CA
- Fiscal year end
- December
- CIK
- 1803914
- SIC
- 5900
Financial performance, year by year
Fiscal 2020–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns Playboy, Inc. — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · Playboy, Inc.’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Could not be determined for this company: bond issues.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
Put this business in context.
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