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Companies / Technology / PSQ Holdings, Inc.
PSQH

PSQ Holdings, Inc.

TechnologyBusiness Services & Software
Ticker PSQHBOZEMAN, MTFiscal year ends DecemberBook value per share $1.16Diluted shares 3.6M

PSQ Holdings, Inc. (NYSE: PSQH) is a payments and financial infrastructure company that builds and operates financial technology solutions in highly regulated environments for industries underserved by traditional financial institutions. The company operates through its Financial Technology segment, which comprises… From the company’s description.

Fiscal year 2025 · ends 12-31Changes are against fiscal 2024The amber dot is the latest twelve months, to 2026-06-30
Sales & profitability
$18.22M
−21.5% year over year
Last 12 mo $19.68M
-175.42%
+64.7 percentage points
Last 12 mo -117.58%
$-36.61M
+36.5% year over year
Last 12 mo $-35.87M
-272.47%
−57.6 percentage points
Last 12 mo -857.44%
Cash & financing
$-19.94M
+41.6% year over year
Last 12 mo $-15.13M
$-22.84M
+39.6% year over year
Last 12 mo $-17.65M
2.58
Was 1.20× a year earlier
Last 12 mo 8.55
45.5M
+42.2% year over year
Last 12 mo 3.6M

Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.

What PSQ Holdings, Inc. does

In the company’s own words

PSQ Holdings, Inc. (NYSE: PSQH) is a payments and financial infrastructure company that builds and operates financial technology solutions in highly regulated environments for industries underserved by traditional financial institutions. The company operates through its Financial Technology segment, which comprises three primary operating divisions: Credova, PSQ Payments, and PSQ Impact.

Credova operates a proprietary retail finance platform offering "Buy Now, Pay Later" solutions with coverage across the full credit spectrum, including merchant-originated products, closed-end installment loans, Credova-originated loan products, zero-interest installment offerings, and leased merchandise. The platform serves merchants in the outdoor recreation and shooting sports industries, among others, providing consumers with flexible financing options at the point of sale through both brick-and-mortar and e-commerce channels.

PSQ Payments provides integrated merchant services solutions that facilitate debit card, credit card, and ACH payments. The division operates proprietary payments infrastructure, including a payment gateway and secure token vault, designed to serve merchants in higher-risk business categories that may face limitations from traditional payment processors.

PSQ Impact is a next-generation fundraising and payments platform serving political campaigns, political committees, and values-aligned nonprofit organizations. The platform leverages PSQ Payments technology to support fundraising activities while offering data management functionality, analytical tools, and support for multiple payment methods including cryptocurrency donations and digital wallets.

The company employs 68 full-time employees supporting continuing operations, all based in the United States. PSQ Holdings was formed through the July 2023 business combination of PublicSq. Inc. and Colombier Acquisition Corp., with subsequent acquisitions including Credova Holdings in March 2024. The company is actively pursuing monetization of its Brands segment while focusing on scaling its integrated financial technology platform. The company's website is located at www.psqholdings.com.

Company details
Sector
Technology
Industry
Business Services & Software
Headquarters
BOZEMAN, MT
Fiscal year end
December
CIK
1847064
SIC
7310

Financial performance, year by year

Fiscal 2022–2025 · USD
$-65.78M$-41.51M$-17.24M$7.02M$31.29M2022202320242025Last 12 moLast 12 monthsLast 12 months

The full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.

Ownership

Who owns PSQ Holdings, Inc. — and what changed

Funds as of 2026Q2 · superinvestors as of 2026-06-30

6
funds hold it
0 of 35
superinvestors hold it
$0.74M
held by funds, at market
47.6%
of shares held by funds

Largest fund holders · PSQ Holdings, Inc.’s weight in each

VANGUARD TOTAL STOCK MARKET INDEX FUND
VTI · VANGUARD INDEX FUNDS
0.00%of fund net assets
Fidelity Extended Market Index Fund
FSMAX · Fidelity Concord Street Trust
0.00%of fund net assets
VANGUARD EXTENDED MARKET INDEX FUND
VXF · VANGUARD INDEX FUNDS
0.00%of fund net assets
Fidelity Total Market Index Fund
FSKAX · Fidelity Concord Street Trust
0.00%of fund net assets
Fidelity Series Total Market Index Fund
FCFMX · Fidelity Concord Street Trust
0.00%of fund net assets

Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.

Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.

Could not be determined for this company: bond issues.

Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.

Connected research

Put this business in context.

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