Purple Innovation, Inc.
Purple Innovation, Inc. (Nasdaq: PRPL) designs, manufactures and sells mattresses, pillows, cushions, bases, sheets and other comfort products, many using its proprietary Hyper-Elastic Polymer GelFlex Grid technology. Its customers include individual consumers purchasing through its e-commerce site, contact center,… From the company’s description.
Over the twelve months to Sep 30, 2026, Purple Innovation, Inc. reported revenue of $431.19M, down 5.6% from a year earlier, and a net loss of $38.47M. Its operating margin was −7.7%, and operations generated $4.84M in cash. In fiscal 2025, it reported revenue of $468.73M, down 3.9% from fiscal 2024, and a net loss of $51.51M.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What Purple Innovation, Inc. does
In the company’s own words
Purple Innovation, Inc. (Nasdaq: PRPL) designs, manufactures and sells mattresses, pillows, cushions, bases, sheets and other comfort products, many using its proprietary Hyper-Elastic Polymer GelFlex Grid technology. Its customers include individual consumers purchasing through its e-commerce site, contact center, online marketplaces and Purple showrooms, as well as retail and online wholesale partners. The company operates through direct-to-consumer and wholesale channels, which represented 55.8% and 44.2% of 2025 net revenue, respectively; it does not report separate business segments. Its mattress collections include Essentials, Restore and Rejuvenate, alongside branded pillows, bedding, adjustable bases and seat cushions. Purple designs and develops products in-house and manufactures its cushioning material at its Georgia facility, while also using contract manufacturers and third-party logistics providers. Following its 2022 acquisition of Intellibed, Purple gained sole rights to use its Hyper-Elastic Polymer technologies in beds and expanded into luxury mattresses. At year-end 2025, it operated 55 showrooms in the United States; it had approximately 1,100 employees as of March 2026. Its website is www.purple.com.
Company details
- Sector
- Consumer Discretionary
- Industry (SIC)
- Furniture & Building
- Headquarters
- LEHI, UT
- Fiscal year end
- December
- CIK
- 1643953
- SIC
- 2510
Financial performance, year by year
Fiscal 2016–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns Purple Innovation, Inc. — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · Purple Innovation, Inc.’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Could not be determined for this company: bond issues.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
Put this business in context.
Compare this company with peers, find it in your funds and follow its financial history with your connected AI:
- “How do Purple Innovation, Inc. and its peers compare on margins and cash generation over ten years?”
- “Where did five years of Purple Innovation, Inc.'s earnings go — cash, debt, buybacks, reinvestment?”
- “What changed in Purple Innovation, Inc.'s last four quarterly filings that the numbers alone won't show?”