Purple Innovation, Inc.

Purple Innovation, Inc. (NASDAQ: PRPL) operates as a digitally-native vertical brand specializing in innovative comfort products, with its website located at www.purple.com. The company designs, manufactures, and sells a comprehensive portfolio of sleep and comfort products built around its proprietary Hyper-Elastic Polymer gel technology, which the company has refined over more than thirty years of research and development.

Purple's core product offerings include mattresses across three collections—Essentials, Restore, and Rejuvenate—along with pillows, adjustable bases, sheets, mattress protectors, seat cushions, and related comfort accessories. The company's mattresses feature its patented Gelflex Grid technology, designed to provide pressure relief, temperature neutrality, responsiveness, and durability. All mattresses are backed by a 100-night trial and 10-year warranty.

The company operates through two primary sales channels. Its direct-to-consumer channel includes e-commerce through Purple.com, fifty-five company-operated Purple showrooms across the United States, a customer contact center, and online marketplaces. The wholesale channel encompasses partnerships with major retailers including Mattress Firm, Ashley Furniture, Costco, Living Spaces, and other national and regional furniture and mattress retailers. For the fiscal year ended December 31, 2025, direct-to-consumer sales represented 55.8 percent of net revenues while wholesale sales accounted for 44.2 percent.

Purple maintains vertical integration across research and development, design, manufacturing, and marketing. The company operates a primary manufacturing facility in McDonough, Georgia, encompassing 844,000 square feet, along with a 198,000 square foot distribution facility in Salt Lake City, Utah. The company also maintains a dedicated 61,000 square foot innovation center in Draper, Utah focused on product development and technology advancement.

As of March 30, 2026, Purple employed approximately 1,100 people across manufacturing, research and development, corporate functions, wholesale operations, e-commerce, and retail showrooms. The company holds hundreds of granted or pending patents and patent filings protecting its proprietary technologies, manufacturing equipment, and product designs, with significant United States patents expected to expire at various dates through 2042.