Saga Communications, Inc.
Saga Communications, Inc. (Nasdaq: SGA) is a media company that operates radio stations and provides digital advertising, e-commerce and online news services. It sells integrated marketing campaigns to national, regional and local advertisers, combining broadcast radio with services such as paid search, digital… From the company’s description.
Over the twelve months to Jun 30, 2026, Saga Communications, Inc. reported revenue of $103.94M, down 7.2% from a year earlier, and a net loss of $8.89M. Its operating margin was −12.3%, and operations generated $2.07M in cash. In fiscal 2025, it reported revenue of $107.11M, down 5.1% from fiscal 2024, and a net loss of $7.90M.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What Saga Communications, Inc. does
In the company’s own words
Saga Communications, Inc. (Nasdaq: SGA) is a media company that operates radio stations and provides digital advertising, e-commerce and online news services. It sells integrated marketing campaigns to national, regional and local advertisers, combining broadcast radio with services such as paid search, digital display, streaming, social media, online video and website advertising. Saga owns 82 FM and 30 AM stations, serving 28 markets through 79 metro signals as of February 28, 2026, with formats including country, classic rock, adult contemporary, news and talk. Local advertising generated approximately 91% of gross revenue in fiscal 2025, while digital services accounted for approximately 15%. The company’s business centers on radio broadcasting and related digital and other revenue initiatives; it reports no separate operating segments in the provided business description. Saga had approximately 580 full-time and 199 part-time employees as of December 31, 2025. Its website is www.sagacom.com.
Company details
- Sector
- Communication Services
- Industry (SIC)
- Communications
- Headquarters
- GROSSE POINTE FARMS, MI
- Fiscal year end
- December
- CIK
- 886136
- SIC
- 4832
Financial performance, year by year
Fiscal 2011–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns Saga Communications, Inc. — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · Saga Communications, Inc.’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Could not be determined for this company: bond issues.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
Put this business in context.
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