Smartbird, Inc.

Allbirds, Inc. (Nasdaq: BIRD) is a global lifestyle brand that designs and sells footwear and apparel products made from naturally derived and recycled materials. The company operates at www.allbirds.com and is headquartered in San Francisco, California.

Founded in 2015, Allbirds operates as a Delaware public benefit corporation and holds B Corporation certification, reflecting its commitment to environmental conservation and sustainable business practices. The company's product portfolio centers on footwear, which represents the majority of revenue, complemented by apparel offerings including tees, sweats, socks, and underwear. Products feature materials such as superfine ZQ certified merino wool, tree fibers, and sugarcane, designed to provide comfort, temperature regulation, and odor control while minimizing environmental impact.

Allbirds employs approximately 362 employees, with roughly 88 percent located in the United States. The company operates through a vertically integrated direct-to-consumer model combining eCommerce and third-party marketplaces, supplemented by international distributor partnerships covering more than 90 countries including Canada, China, and Japan. As of December 31, 2025, the company operated 23 company-owned retail stores in the United States and United Kingdom, though it has been transitioning away from physical retail to focus on digital channels and wholesale partnerships.

The company's supply chain emphasizes relationships with a select group of Tier 1 factories, with footwear primarily manufactured in Vietnam and apparel produced in the United States, China, Peru, and Mexico. Distribution is managed through three primary distribution centers in the United States and the United Kingdom using third-party logistics providers.

Allbirds' brand positioning emphasizes the intersection of sustainability, style, and performance, targeting consumers who connect purchasing decisions with environmental impact. The company measures and works to reduce carbon emissions across its operations and products, with strategic priorities focused on regenerative agriculture, renewable materials, and responsible energy. The business model relies on direct customer relationships, data-driven marketing, and community engagement to drive brand loyalty and customer acquisition in the competitive footwear and apparel industry.