Stitch Fix, Inc.
Stitch Fix, Inc. (NASDAQ: SFIX) operates as the leading online personal styling service in the United States, combining expert human stylists with proprietary artificial intelligence and recommendation algorithms to help clients discover clothing and accessories that fit their personal style and body type. The… From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What Stitch Fix, Inc. does
In the company’s own words
Stitch Fix, Inc. (NASDAQ: SFIX) operates as the leading online personal styling service in the United States, combining expert human stylists with proprietary artificial intelligence and recommendation algorithms to help clients discover clothing and accessories that fit their personal style and body type. The company's website is located at www.stitchfix.com.
Founded in 2011, Stitch Fix serves approximately 2.3 million active clients through two primary engagement channels. The Fix service delivers curated boxes of apparel, shoes, and accessories selected by stylists and informed by algorithms, which clients can try on at home before purchasing items they wish to keep. The Freestyle offering allows clients to browse and purchase directly from personalized assortment recommendations through the website or mobile application. The company charges a $20 styling fee per Fix, credited toward purchases, or offers a $49 annual Style Pass for unlimited styling.
The company's competitive advantage stems from its integration of data science throughout operations. Stitch Fix maintains a proprietary dataset primarily composed of directly-provided client information regarding style, fit, and price preferences, combined with extensive merchandise data encoding attributes such as silhouette, fit, and measurements. This data foundation powers algorithms that match stylists to clients and generate personalized recommendations while enabling inventory optimization and pricing strategies.
Stitch Fix sources merchandise from established and emerging brand partners across multiple price points and styles, supplemented by owned private label brands developed to address unmet client needs. The company operates three fulfillment centers located in Arizona, Georgia, and Indiana, managing reverse logistics and returns processing to reallocate merchandise for future orders.
As of August 2, 2025, the company employed approximately 4,165 full-time and part-time employees, including 1,710 stylists and 1,700 fulfillment center employees. The company operates exclusively in the United States following the cessation of its United Kingdom operations in fiscal 2024. Stitch Fix maintains a dual-class stock structure and does not currently intend to pay dividends on its Class A common stock.
Company details
- Sector
- Consumer Discretionary
- Industry
- Catalog Retail
- Headquarters
- SAN FRANCISCO, CA
- Fiscal year end
- July
- CIK
- 1576942
- SIC
- 5961
Financial performance, year by year
Fiscal 2018–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns Stitch Fix, Inc. — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · Stitch Fix, Inc.’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
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