Thryv Holdings, Inc.

Thryv Holdings, Inc. (NASDAQ: THRYV) operates as a software-led platform company focused on enabling small and medium-sized businesses to run and grow their operations more efficiently through artificial intelligence tools and automations. The company's website is located at www.thryv.com.

Thryv serves approximately 230,000 SMB clients through two reportable business segments: SaaS and Marketing Services. The SaaS segment represents the company's strategic growth engine and comprises a unified marketing platform that integrates customer relationship management, marketing execution, automation, communications, payments, and reporting capabilities. Core platform offerings include Thryv Marketing Center, which provides AI-driven analytics and lead attribution, and Keap, a CRM and automation engine acquired in October 2024. The SaaS platform also features ThryvPay and KeapPay payment solutions, professional services, and various extensions including Thryv Leads and SEO tools. The Marketing Services segment includes legacy print and digital solutions, which the company plans to exit entirely by the end of 2028. This segment encompasses print yellow pages directories, internet yellow pages, extended search solutions, and search engine marketing offerings.

As of December 31, 2025, Thryv employed 2,729 full-time and part-time employees. The company maintains one of the largest SMB-focused sales forces in the United States, utilizing a hybrid go-to-market approach that includes direct sales, channel partners, and self-service acquisition channels. During 2025, the company converted approximately 22,000 Marketing Services clients to its Thryv Platform, generating approximately $20.4 million in incremental SaaS revenue from these conversions.

Thryv's competitive advantages include its extensive nationwide sales force, industry experience, integrated platform capabilities, and strategic acquisition history. The company has developed proprietary intellectual property including machine-learning algorithms, trademark protections on brands including Thryv Leads and Keap, and patent protections related to lead processing systems. The business model emphasizes cash flow generation and disciplined capital allocation while transitioning toward a pure SaaS-driven business model. Thryv also announced vertical-specific solutions, including Thryv for HVAC, tailored to address industry-specific challenges in marketing, lead conversion, and customer retention.