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COOK

Traeger, Inc.

Consumer DiscretionaryElectronic Equipment
Ticker COOKSALT LAKE CITY, UTFiscal year ends DecemberBook value per share $51.06Diluted shares 2.7M

Traeger, Inc. (NYSE: COOK) makes outdoor cooking products, led by wood pellet grills that use hardwood pellets to grill, smoke, bake, roast, braise and barbecue. Its connected grills work with the Traeger app, which lets owners program, monitor and control cooking; the company also provides recipes, cooking classes,… From the company’s description.

Over the twelve months to Sep 30, 2026, Traeger, Inc. reported revenue of $434.27M, down 25.5% from a year earlier, and a net loss of $51.36M. Its operating margin was −7.9%, and operations generated $70.35M in cash. In fiscal 2025, it reported revenue of $559.52M, down 7.4% from fiscal 2024, and a net loss of $115.18M.

Fiscal year 2025 · ends 12-31Changes are against fiscal 2024The amber dot is the latest twelve months, to 2026-09-30
Sales & profitability
$559.52MFY2025
−7.4% year over year
Last 12 mo $434.27M
-17.47%FY2025
−17 percentage points
Last 12 mo -7.87%
$-115.18MFY2025
−238.7% year over year
Last 12 mo $-51.36M
-8.93%FY2025
+3.4 percentage points
Last 12 mo -22.93%
Cash & financing
$20.52MFY2025
−14.1% year over year
Last 12 mo $70.35M
$13.59MFY2025
+14.2% year over year
Last 12 mo $63.62M
2.34FY2025
Was 1.46× a year earlier
Last 12 mo 3.02
133.1MFY2025
+4.4% year over year
Last 12 mo 2.7M

Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.

What Traeger, Inc. does

In the company’s own words

Traeger, Inc. (NYSE: COOK) makes outdoor cooking products, led by wood pellet grills that use hardwood pellets to grill, smoke, bake, roast, braise and barbecue. Its connected grills work with the Traeger app, which lets owners program, monitor and control cooking; the company also provides recipes, cooking classes, wood pellets, rubs, sauces and grilling accessories. Customers include consumers and retail partners, with products sold through brick-and-mortar retailers, e-commerce platforms and multichannel retailers. Traeger’s product platform includes grills, gas griddles, digital content, the app, consumables and accessories. In fiscal 2025, grills generated 53.3% of revenue, consumables 22.8% and accessories 24.0%. Its brands and products include Traeger and MEATER smart thermometers; Traeger acquired MEATER’s maker, Apption Labs, in 2021. The company invented its original wood pellet grill in 1987 and later added connected cooking technology. Traeger had approximately 433 employees as of December 31, 2025, and its app engaged 2.8 million active users during fiscal 2025. Its website is www.traeger.com.

Company details
Sector
Consumer Discretionary
Industry (SIC)
Electronic Equipment
Headquarters
SALT LAKE CITY, UT
Fiscal year end
December
CIK
1857853
SIC
3630

Financial performance, year by year

Fiscal 2020–2025 · USD
$-498.91M$-148.60M$201.70M$552.01M$902.31M202020212022202320242025Last 12 moLast 12 monthsLast 12 months

The full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.

Ownership

Who owns Traeger, Inc. — and what changed

Funds as of 2026Q2 · superinvestors as of 2026-06-30

41
funds hold it
0 of 35
superinvestors hold it
$7.83M
held by funds, at market
3.8%
of shares held by funds

Largest fund holders · Traeger, Inc.’s weight in each

VANGUARD TOTAL STOCK MARKET INDEX FUND
VTI · VANGUARD INDEX FUNDS
0.00%of fund net assets
VANGUARD EXTENDED MARKET INDEX FUND
VXF · VANGUARD INDEX FUNDS
0.00%of fund net assets
Schwab U.S. Small-Cap ETF
SCHA · SCHWAB STRATEGIC TRUST
—of fund net assets
Fidelity Extended Market Index Fund
FSMAX · Fidelity Concord Street Trust
—of fund net assets
0.02%of fund net assets

Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.

Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.

Could not be determined for this company: bond issues.

Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.

Connected research

Put this business in context.

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  • “How do Traeger, Inc. and its peers compare on margins and cash generation over ten years?”
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