USANA HEALTH SCIENCES INC

USANA Health Sciences, Inc. (NYSE: USNA) develops and manufactures high-quality nutritional supplements, functional foods, and personal care products distributed worldwide through multiple channels. The company operates at www.usana.com and serves approximately 387,000 active customers in its core nutritional business as of fiscal year 2025, with total net sales of $925 million.

The company organizes its business into two primary reportable segments: Core nutritional, which represents the majority of operations and distributes products through direct selling via independent Brand Partners and Preferred Customers, and Hiya direct-to-consumer, acquired in December 2024, which operates a subscription-based model for children's health products. USANA also maintains operations through Rise Bar Wellness and Oola Global, acquired in 2022, which expand the company's presence in retail, online marketplaces, and personal development sectors.

USANA operates in 25 geographic markets worldwide, with Mainland China representing the largest single market at approximately 41.3 percent of net sales. The company maintains manufacturing and quality control facilities in Salt Lake City, Utah, and Beijing and Tianjin, China, producing approximately 56 percent of products in-house while contracting with third-party suppliers for the remainder. The company's product portfolio includes the USANA Nutritionals Optimizers line, Essentials and CellSentials foundational supplements, foods including meal replacement shakes and snack bars, and the Celavive skincare system featuring proprietary InCelligence Technology.

Founded in 1992, USANA has evolved from a direct selling nutritional supplement company into an omni-channel health and wellness platform encompassing direct selling, direct-to-consumer subscriptions, third-party marketplaces including Amazon, and retail distribution. The company invests significantly in research and development, expending $10.7 million in fiscal 2025 on product innovation and scientific advancement. International operations represent approximately 75.7 percent of consolidated net sales, making currency fluctuations and geopolitical conditions material factors in financial performance. The company maintains a public listing on the New York Stock Exchange and operates as a U.S.-based multinational corporation subject to SEC regulations.