Viant Technology Inc.

Viant Technology Inc. (NASDAQ: DSP) operates as a cloud-based demand-side platform enabling programmatic advertising, the electronification of digital advertising buying. The company's website is located at viantinc.com.

The platform allows marketers and advertising agencies to centralize the planning, buying, and measurement of digital advertising across multiple channels including connected TV, streaming audio, digital out-of-home, mobile, and desktop. Viant's core offering provides customers with transparency and control over advertising campaigns through a self-service interface or fully managed service options, with the ability to autonomously execute, optimize, and measure advertising investments using artificial intelligence and machine learning.

The company's proprietary Household ID technology represents a key competitive differentiator, combining digital and personal identifiers into normalized household profiles that enable targeting and measurement without reliance on cookies. This identity resolution capability integrates with over 70 data partners and translates more than 1.8 billion IP addresses into approximately 125 million households linked to an estimated 1 billion connected devices. Viant also offers IRIS_ID, a content identifier for video-level data sharing, and the Viant Data Platform for first-party data integration.

Recent product innovations include ViantAI, an artificial intelligence suite launched in 2024 comprising AI Planning, AI Bidding, AI Measurement and Analysis, and AI Decisioning. The Outcomes solution utilizes these AI components to autonomously manage campaign execution toward advertiser-defined performance targets.

Viant's customer base includes large advertising holding companies, independent advertising agencies, mid-market advertising service organizations, and direct marketers. The company reported total revenue of $344.2 million in fiscal year 2025, with a customer satisfaction rating exceeding 90 percent. The platform serves the U.S. programmatic advertising market, which represents the company's primary geographic focus, though the total addressable market encompasses global advertising spend.

The company operates as a demand-side only platform without supply-side conflicts, positioning it to negotiate optimal pricing for customers. Viant's business model demonstrates operating leverage through its scalable self-service architecture, where revenue growth outpaces personnel cost increases as customers expand platform usage.