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Companies / Consumer Discretionary / Xponential Fitness, Inc.
XPOF

Xponential Fitness, Inc.

Consumer DiscretionaryServices
Ticker XPOFIRVINE, CAFiscal year ends DecemberBook value per share $-8.10Diluted shares 39.7M

Xponential Fitness, Inc. (NYSE: XPO) operates as one of the leading global franchisors of boutique health and wellness brands through its principal operating subsidiary, Xponential Fitness LLC. The company's website is located at www.xponentialfitness.com. From the company’s description.

Fiscal year 2025 · ends 12-31Changes are against fiscal 2024The amber dot is the latest twelve months, to 2026-06-30
Sales & profitability
$314.88M
−1.7% year over year
Last 12 mo $288.47M
6.30%
+23 percentage points
Last 12 mo 6.21%
$-53.67M
+45.6% year over year
Last 12 mo $-58.01M
2.17%
−0.1 percentage points
Last 12 mo 13.25%
Cash & financing
$28.32M
+142.5% year over year
Last 12 mo $-5.75M
$24.74M
+255.2% year over year
Last 12 mo $-8.07M
-1.88
Was -1.60× a year earlier
Last 12 mo -1.60
34.8M
+8.8% year over year
Last 12 mo 39.7M

Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.

What Xponential Fitness, Inc. does

In the company’s own words

Xponential Fitness, Inc. (NYSE: XPO) operates as one of the leading global franchisors of boutique health and wellness brands through its principal operating subsidiary, Xponential Fitness LLC. The company's website is located at www.xponentialfitness.com.

The company operates a diversified platform of five brands spanning complementary fitness verticals including Pilates, barre, stretching, functional training, and yoga. Club Pilates, acquired in 2017, is the largest Pilates brand in the United States with Reformer-based programming. Pure Barre, acquired in 2018, represents the largest barre brand and offers low-impact full-body workouts. StretchLab, acquired in 2017, provides one-on-one and group assisted stretching services. YogaSix, acquired in 2018, is the largest franchised yoga brand in the United States. BFT, acquired in 2021, offers community-based functional training and strength conditioning classes.

As of December 31, 2025, Xponential Fitness operated 2,606 studios across the North America Region and 491 studios internationally across 16 countries. The company had sold 5,371 franchise licenses cumulatively since inception, with franchisees contractually obligated to open an additional 832 studios in North America and 767 studios internationally. The member base totaled approximately 774,000 members, of which approximately 704,000 were actively paying members on recurring membership packages. The company generated approximately 59.2 million in-studio and live stream visits during 2025.

Xponential Fitness operates an asset-light franchise model generating multiple recurring revenue streams including initial franchise fees, monthly royalty fees based on gross sales, technology fees, merchandise sales, marketing fees, and instructor training revenues. Approximately 78 percent of revenue in 2025 was recurring. The company employs approximately 340 employees at its corporate headquarters and maintains one company-owned transition studio.

The company's competitive strengths include its diversified multi-brand portfolio, market-leading positions within individual verticals, significant nationwide scale, passionate consumer base, and the Xponential Playbook operational framework designed to support franchisee success and studio profitability. The weighted average initial franchisee investment was approximately $554,000 in 2025, reflecting the small-box studio format typically ranging from 1,500 to 2,500 square feet.

Company details
Sector
Consumer Discretionary
Industry
Services
Headquarters
IRVINE, CA
Fiscal year end
December
CIK
1802156
SIC
7990

Financial performance, year by year

Fiscal 2021–2025 · USD
$-140.60M$-14.89M$110.83M$236.54M$362.25M20212022202320242025Last 12 moLast 12 monthsLast 12 months

The full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.

Ownership

Who owns Xponential Fitness, Inc. — and what changed

Funds as of 2026Q2 · superinvestors as of 2026-06-30

92
funds hold it
0 of 35
superinvestors hold it
$36.37M
held by funds, at market
12.9%
of shares held by funds

Largest fund holders · Xponential Fitness, Inc.’s weight in each

VANGUARD TOTAL STOCK MARKET INDEX FUND
VTI · VANGUARD INDEX FUNDS
0.00%of fund net assets
iShares Russell 2000 ETF
IWM · iShares Trust
0.01%of fund net assets
Philotimo Focused Growth & Income
PHLOX · World Funds Trust
3.27%of fund net assets
VANGUARD EXTENDED MARKET INDEX FUND
VXF · VANGUARD INDEX FUNDS
0.00%of fund net assets
0.02%of fund net assets

Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.

Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.

Could not be determined for this company: bond issues.

Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.

Connected research

Put this business in context.

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  • “How do Xponential Fitness, Inc. and its peers compare on margins and cash generation over ten years?”
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