YETI Holdings, Inc.
YETI Holdings, Inc. (NASDAQ: YETI) is a global designer, retailer, and distributor of innovative outdoor products headquartered in Austin, Texas. The company operates through a single reportable segment and maintains an omni-channel sales strategy combining wholesale and direct-to-consumer channels. Founded in 2006 by… From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What YETI Holdings, Inc. does
In the company’s own words
YETI Holdings, Inc. (NASDAQ: YETI) is a global designer, retailer, and distributor of innovative outdoor products headquartered in Austin, Texas. The company operates through a single reportable segment and maintains an omni-channel sales strategy combining wholesale and direct-to-consumer channels. Founded in 2006 by avid outdoorsmen Roy and Ryan Seiders, YETI has built a strong brand reputation centered on high-performance, premium-priced products designed for outdoor enthusiasts and consumers who value quality and durability.
The company's product portfolio spans three primary categories: Coolers & Equipment, which represented 40 percent of net sales in fiscal 2025; Drinkware, which accounted for 58 percent of net sales; and Other products, comprising 2 percent of net sales. Within Coolers & Equipment, YETI offers hard coolers, soft cooler bags, everyday and travel bags, pursuit bags, cargo and storage solutions, and outdoor living products. The Drinkware category includes bottles and jugs, cups and mugs, tumblers, tableware, coffeeware, barware, containers, and cookware featuring the company's signature vacuum insulation technology and No Sweat design. The Other category encompasses apparel and branded merchandise.
YETI distributes its products through approximately 5,300 retail partners worldwide, including major retailers such as Dick's Sporting Goods, REI, Academy Sports + Outdoors, and Bass Pro Shops, alongside independent specialty retailers. The direct-to-consumer channel, which accounted for 60 percent of net sales in fiscal 2025, includes the company's website, Amazon Marketplace presence, and retail stores. International operations span Canada, Australia, New Zealand, the United Kingdom, Europe, and Japan, with the United States representing approximately 79 percent of net sales.
As of January 3, 2026, YETI employed approximately 1,390 people across twelve countries, with roughly 83 percent of the workforce located in the United States. The company manufactures products through a global network of third-party partners located in China, Thailand, Malaysia, Vietnam, the Philippines, Mexico, and Poland. YETI maintains significant intellectual property protections through patents, trademarks, and copyrights supporting its brand and product innovations. The company's website is located at www.YETI.com.
Company details
- Sector
- Consumer Discretionary
- Industry
- Misc. Manufacturing
- Headquarters
- AUSTIN, TX
- Fiscal year end
- January
- CIK
- 1670592
- SIC
- 3949
Financial performance, year by year
Fiscal 2018–2026 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns YETI Holdings, Inc. — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Superinvestors in YETI Holdings, Inc. · what they did last quarter
Share of each manager’s reported 13F portfolio. Change is in shares held, since the previous quarter.
Largest fund holders · YETI Holdings, Inc.’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Fund ownership is a subset of institutional 13F ownership — the two describe overlapping populations and must not be added together.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
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