Advantage Solutions Inc.
Advantage Solutions Inc. (NASDAQ: ADV) operates as a leading provider of outsourced sales, marketing, merchandising, sampling, and retailer support services to consumer packaged goods manufacturers and retailers across North America. The company maintains its primary web presence at youradv.com and serves more than… From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What Advantage Solutions Inc. does
In the company’s own words
Advantage Solutions Inc. (NASDAQ: ADV) operates as a leading provider of outsourced sales, marketing, merchandising, sampling, and retailer support services to consumer packaged goods manufacturers and retailers across North America. The company maintains its primary web presence at youradv.com and serves more than 4,000 clients across grocery, mass, club, retail pharmacy, convenience, and other channels in over 100,000 retail locations.
The company operates through three reportable segments: Branded Services, Experiential Services, and Retailer Services. Branded Services provides sales, merchandising, and omni-commerce marketing support to branded CPG manufacturers through brokerage services, branded merchandising, and omni-commerce marketing initiatives. Experiential Services delivers in-store and digital sampling programs, demonstrations, and experiential events designed to drive trial and consumer engagement. Retailer Services supports retailers through merchandising execution, private brand development, and retail media initiatives.
Advantage Solutions employs approximately 73,000 teammates as of December 31, 2025, comprising roughly 16,000 full-time and 57,000 part-time employees, with approximately 57,000 based in the United States. The company generates revenue through commissions, fee-for-service arrangements, and cost-plus structures depending on engagement type. Financial performance is influenced by program volumes, service mix, and workforce utilization.
The company's business model reflects a strategic focus on strengthening core service offerings, improving operational efficiency, and enhancing technology and data capabilities. Advantage Solutions has pursued portfolio simplification through divestitures of non-core businesses and advancement of enterprise systems modernization to align capabilities with market needs. The company maintains goodwill and intangible assets of approximately $0.4 billion and $1.0 billion respectively as of December 31, 2025, reflecting its acquisition history and ongoing integration of complementary service providers. The business operates in a competitive landscape against national and regional service providers as well as in-house teams within CPG manufacturers and retailers, with competitive differentiation centered on service quality, data analytics capabilities, technology enablement, geographic coverage, and cost-effectiveness.
Company details
- Sector
- Industrials
- Industry
- Business Services
- Headquarters
- ST. LOUIS, MO
- Fiscal year end
- December
- CIK
- 1776661
- SIC
- 7389
Financial performance, year by year
Fiscal 2020–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns Advantage Solutions Inc. — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · Advantage Solutions Inc.’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
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