Amazon
Amazon.com, Inc. (NASDAQ: AMZN) operates as a global e-commerce and cloud computing company serving consumers, sellers, developers, enterprises, content creators, and advertisers through its website at amazon.com. The company organizes its operations into three reportable segments: North America, International, and… From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What Amazon does
In the company’s own words
Amazon.com, Inc. (NASDAQ: AMZN) operates as a global e-commerce and cloud computing company serving consumers, sellers, developers, enterprises, content creators, and advertisers through its website at amazon.com. The company organizes its operations into three reportable segments: North America, International, and Amazon Web Services (AWS).
The North America and International segments comprise Amazon's retail operations, which offer hundreds of millions of unique products across dozens of categories through online stores, mobile applications, physical retail locations, and digital delivery channels. The company manufactures and sells electronic devices including Kindle, Fire tablets, Fire TV, Echo, Ring, Blink, and eero products. Amazon also develops and produces media content and operates subscription services such as Amazon Prime, which provides members with fast shipping, streaming entertainment, live sports, and additional benefits. The retail segments generate revenue through direct product sales, third-party seller services where Amazon earns fees and commissions, and advertising programs.
AWS provides on-demand technology services to developers, enterprises, startups, government agencies, and academic institutions. The division offers compute, storage, database, analytics, artificial intelligence and machine learning services, and other cloud infrastructure solutions.
As of December 31, 2025, Amazon employed approximately 1.576 million full-time and part-time employees globally, supplemented by independent contractors and temporary personnel. The company operates fulfillment networks across North America and International regions, along with customer service centers worldwide and extensive data center infrastructure supporting AWS operations.
Amazon's business model centers on customer obsession, operational excellence, invention, and long-term thinking. The company competes across multiple industries including physical and e-commerce retail, cloud services, digital content, advertising, electronic devices, and logistics. Amazon faces competition from retailers, technology companies, content providers, and specialized service providers, with competitive advantages derived from its scale, fulfillment infrastructure, technology capabilities, brand recognition, and integrated ecosystem of products and services.
Company details
- Sector
- Consumer Discretionary
- Industry (SIC)
- Catalog Retail
- Headquarters
- SEATTLE, WA
- Fiscal year end
- December
- CIK
- 1018724
- SIC
- 5961
Financial performance, year by year
Fiscal 2013–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns Amazon — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Superinvestors in Amazon · what they did last quarter
Share of each manager’s reported 13F portfolio. Change is in shares held, since the previous quarter.
Largest fund holders · Amazon’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Amazon’s bonds, as funds hold them
Funds report holding 53 issues of Amazon’s debt, $15.43B at market value — what funds hold, not the company’s total debt. Weighted-average coupon 4.43%, maturing 2026 to 2076.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Fund ownership is a subset of institutional 13F ownership — the two describe overlapping populations and must not be added together.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
Put this business in context.
Compare this company with peers, find it in your funds and follow its financial history with your connected AI:
- “How do Amazon and its peers compare on margins and cash generation over ten years?”
- “Where did five years of Amazon's earnings go — cash, debt, buybacks, reinvestment?”
- “What changed in Amazon's last four quarterly filings that the numbers alone won't show?”