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Companies / Technology / Cardlytics, Inc.
CDLX

Cardlytics, Inc.

TechnologyComputer Services
Ticker CDLXATLANTA, GAFiscal year ends DecemberBook value per share $-2.85Diluted shares 5.6M

Cardlytics, Inc. (Nasdaq: CDLX) operates a commerce media platform designed to make commerce smarter and rewarding for everyone. The company's website is www.cardlytics.com. From the company’s description.

Fiscal year 2025 · ends 12-31Changes are against fiscal 2024The amber dot is the latest twelve months, to 2026-06-30
Sales & profitability
$233.27M
−16.2% year over year
Last 12 mo $179.33M
-43.65%
+26.6 percentage points
Last 12 mo -49.44%
$-103.49M
+45.3% year over year
Last 12 mo $-100.28M
686.00%
+768.5 percentage points
Last 12 mo 626.59%
Cash & financing
$9.29M
+205.3% year over year
Last 12 mo $0.53M
$-6.49M
+76.9% year over year
Last 12 mo $-10.90M
-32.10
Was 3.05× a year earlier
Last 12 mo -11.52
53.1M
+9.8% year over year
Last 12 mo 5.6M

Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.

What Cardlytics, Inc. does

In the company’s own words

Cardlytics, Inc. (Nasdaq: CDLX) operates a commerce media platform designed to make commerce smarter and rewarding for everyone. The company's website is www.cardlytics.com.

At the core of Cardlytics' business is the Cardlytics platform, a financial media network that operates within financial institution partners' digital channels, including online and mobile banking applications. The platform enables marketers to deliver targeted advertising and rewards to consumers at the moment they are thinking about their finances. The company also operates the Bridg platform, an identity resolution and customer data platform that utilizes point-of-sale data from merchant partners to enable analytics, targeted loyalty marketing, and measurement of marketing impact. In January 2026, Cardlytics entered into a definitive agreement to sell substantially all assets related to the Bridg platform to an affiliate of PAR Technology Corporation.

The Cardlytics platform analyzes approximately 5.7 trillion in purchases across all categories and geographies, providing marketers with access to credit, debit, ACH and bill pay transaction data. The company's financial institution partners include JPMorgan Chase Bank, Wells Fargo Bank, and American Express, along with numerous other national and regional financial institutions and fintech companies. Cardlytics serves marketers across industries including everyday spend, specialty retail, restaurant, travel and entertainment.

The company's competitive strengths include significant scale with financial institution partners through deeply embedded technological integrations, access to massive purchase datasets, powerful analytics capabilities, and self-reinforcing network effects. Cardlytics employs 275 full-time employees across offices in Atlanta, Los Angeles, Champaign, London, and Taipei. The company generated revenue of 233.3 million in 2025 and billings of 385.0 million.

Cardlytics' business model centers on connecting marketers with consumers through financial institution digital channels while maintaining strict privacy protections. The company does not receive or maintain sensitive personal data, instead operating with anonymized identifiers and purchase data. This privacy-first architecture, combined with the ability to measure actual sales impact from marketing campaigns, forms the foundation of the company's value proposition to both financial institution partners and marketers.

Company details
Sector
Technology
Industry
Computer Services
Headquarters
ATLANTA, GA
Fiscal year end
December
CIK
1666071
SIC
7370

Financial performance, year by year

Fiscal 2018–2025 · USD
$-542.71M$-310.37M$-78.03M$154.31M$386.65M20182019202020212022202320242025Last 12 moLast 12 monthsLast 12 months

The full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.

Ownership

Who owns Cardlytics, Inc. — and what changed

Funds as of 2026Q2 · superinvestors as of 2026-06-30

6
funds hold it
0 of 35
superinvestors hold it
$1.06M
held by funds, at market
4.0%
of shares held by funds

Largest fund holders · Cardlytics, Inc.’s weight in each

VANGUARD TOTAL STOCK MARKET INDEX FUND
VTI · VANGUARD INDEX FUNDS
0.00%of fund net assets
VANGUARD EXTENDED MARKET INDEX FUND
VXF · VANGUARD INDEX FUNDS
0.00%of fund net assets
Goldman Sachs Absolute Return Tracker Fund
GARTX · GOLDMAN SACHS TRUST
0.00%of fund net assets
Ultra-Small Company Market Fund
BRSIX · Bridgeway Funds, Inc.
0.02%of fund net assets
VANGUARD BALANCED INDEX FUND
VBINX · VANGUARD VALLEY FORGE FUNDS
0.00%of fund net assets

Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.

Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.

Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.

Connected research

Put this business in context.

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