Digital Brands Group, Inc.

Digital Brands Group, Inc. (Nasdaq Capital Markets: DBGI) operates as a curated collection of lifestyle apparel brands offering products through direct-to-consumer and wholesale distribution channels. The company's portfolio comprises five complementary brands: Bailey 44, which delivers sophisticated ready-to-wear separates for women; DSTLD, a digital-first brand focused on minimalist design and casual luxury denim; Stateside, an elevated American basics brand with all manufacturing sourced locally in Los Angeles; Sundry, offering coastal casual women's clothing with French chic influences; and Avo, a collegiate licensed loungewear brand launched in 2024 that partners directly with universities and has raised over seventeen million dollars for student athletes since pivoting to its collegiate model in April 2025.

The company's business model emphasizes cross-merchandising across its brand portfolio to increase customer "closet share," defined as the percentage of a customer's annual clothing purchases represented by the company's brands. Digital Brands Group operates on a decentralized basis with brand-level execution supported by centralized corporate functions including accounting, strategy, acquisitions, human resources, information technology, marketing, and data analytics. The company maintains a distribution center and corporate headquarters in Los Angeles, California, which handles warehousing, fulfillment, and returns processing for all brands.

Digital Brands Group's revenue streams derive from three primary channels: direct-to-consumer sales through brand websites, wholesale distribution through specialty boutiques and department stores, and royalty or license revenue. The company sources products from contract manufacturers across North America, Asia, and Europe, maintaining relationships with full-package suppliers rather than owning manufacturing facilities. Marketing efforts emphasize paid social media, email marketing, influencer partnerships, and content creation to drive customer acquisition and retention.

The company has pursued strategic expansion through collegiate apparel partnerships and marketing agreements established during 2025, including arrangements with major universities and sports properties. Digital Brands Group was delisted from Nasdaq in December 2024 and currently trades on the OTC Pink Market. The company completed a one-for-fifty reverse stock split in December 2024 and raised approximately seven point five million dollars in gross proceeds through a securities offering in February 2025.