Planet Fitness, Inc.
Planet Fitness, Inc. (NYSE: PLNT) operates as one of the largest and fastest-growing franchisors and operators of fitness centers globally, serving approximately 20.8 million members across 2,896 clubs as of December 31, 2025. The company's website is www.planetfitness.com. From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What Planet Fitness, Inc. does
In the company’s own words
Planet Fitness, Inc. (NYSE: PLNT) operates as one of the largest and fastest-growing franchisors and operators of fitness centers globally, serving approximately 20.8 million members across 2,896 clubs as of December 31, 2025. The company's website is www.planetfitness.com.
The company's core business centers on providing high-quality fitness experiences in a welcoming, non-intimidating environment branded as the Judgement Free Zone. Planet Fitness clubs are typically 20,000 square feet and feature cardio, circuit, and strength-training equipment along with unlimited free fitness instruction for all members. The company offers membership options starting at $15 monthly for the standard Classic Card membership and $24.99 for the premium PF Black Card membership, which provides system-wide club access and guest privileges.
As of December 31, 2025, Planet Fitness operated 292 corporate-owned clubs and 2,604 franchisee-owned clubs located across all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. The company generated revenues of $1.3 billion in 2025, with system-wide sales reaching $5.3 billion. Corporate-owned clubs contributed $552.2 million to system-wide sales, while franchisee-owned clubs generated $4.7 billion, from which Planet Fitness derives royalty revenue.
The company employs 4,020 employees at corporate-owned clubs and 373 employees supporting corporate functions at its Club Support Center and international locations. The franchise model represents the primary growth strategy, with franchisees contractually obligated to purchase fitness equipment from Planet Fitness or approved vendors and replace equipment every five to nine years, creating predictable recurring revenue streams.
Planet Fitness maintains significant competitive advantages through its nationally recognized brand, scale advantages enabling enhanced purchasing power, and differentiated value proposition appealing to diverse demographics including Generation Z. The company's intellectual property portfolio includes registered trademarks such as "Planet Fitness," "Judgement Free Zone," "PF Black Card," and "Lunk Alarm." Over 90 percent of both corporate and franchise revenues consist of recurring revenue from monthly dues, annual fees, and royalties, supporting predictable cash flow generation.
Company details
- Sector
- Consumer Discretionary
- Industry (SIC)
- Services
- Headquarters
- HAMPTON, NH
- Fiscal year end
- December
- CIK
- 1637207
- SIC
- 7997
Financial performance, year by year
Fiscal 2015–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns Planet Fitness, Inc. — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Largest fund holders · Planet Fitness, Inc.’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
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