Reddit, Inc.

Reddit, Inc. (NYSE: RDDT) operates a global digital platform centered on community-driven conversations and user-generated content. The company's website is www.reddit.com. Reddit's core business model revolves around over 100,000 active communities, called subreddits, where users engage in discussions organized around shared interests, passions, and topics ranging from niche hobbies to mainstream culture. The platform generated an average of 121.4 million daily active uniques and 471.6 million weekly active uniques during the three months ended December 31, 2025, with approximately 57 percent of users accessing the platform from outside the United States.

Reddit generates revenue primarily through advertising, leveraging its contextual and interest-based advertising platform to connect brands with highly engaged, high-intent audiences. The company is also exploring content licensing opportunities, recognizing the value of its corpus of over two billion posts and 22 billion comments as training data for artificial intelligence and large language models. The advertising segment represents the substantial majority of current revenue, though the company is developing additional monetization channels including creator monetization tools and premium features.

The platform's competitive advantages stem from its community-powered content curation model, where users upvote and downvote posts to determine visibility, creating authentic and trusted recommendations. Unlike traditional social media platforms, Reddit emphasizes anonymity and genuine conversation over identity-based networks. The company employs a layered moderation approach combining volunteer community moderators with site-wide rules, fostering user trust and platform safety.

As of December 31, 2025, Reddit employed 2,555 people, including 1,981 in the United States. The company completed its initial public offering in March 2024. Reddit's international expansion strategy includes machine translation capabilities live in 35 languages and a local content framework to identify top interests in each country. The platform serves as a significant source of conversational data and knowledge, frequently cited in artificial intelligence development and training across major language models.