GoPro, Inc.
GoPro, Inc. (Nasdaq: GPRO) operates as a leading provider of digital imaging solutions designed to help consumers capture and share immersive experiences. The company's website is www.gopro.com. GoPro generates substantially all revenue from cameras, mountable and wearable accessories, subscription and service… From the company’s description.
Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.
What GoPro, Inc. does
In the company’s own words
GoPro, Inc. (Nasdaq: GPRO) operates as a leading provider of digital imaging solutions designed to help consumers capture and share immersive experiences. The company's website is www.gopro.com. GoPro generates substantially all revenue from cameras, mountable and wearable accessories, subscription and service offerings, and related post-contract support.
The company's core product portfolio includes flagship cameras such as the HERO13 Black and HERO12 Black featuring advanced image stabilization technology, 360-degree cameras including the MAX2, and entry-level options like the HERO and LIT HERO. GoPro also manufactures an extensive range of mounts and accessories including lens modifications, gimbals, and specialized attachments that enhance camera functionality across diverse activities. The company's software ecosystem comprises the Quik mobile application for editing and content management, desktop plugins for professional workflows, and cloud-based storage solutions.
GoPro operates as a single reportable segment with geographic diversification across over 100 countries. In 2025, direct-to-consumer sales through GoPro.com represented 26 percent of total revenue, while retail channels accounted for 74 percent. The company distributes products through approximately 65 international distributors and maintains relationships with major retailers including Amazon, Best Buy, Target, and Walmart, alongside independent specialty retailers focused on sports and activity capture markets.
The company employs 636 people globally as of December 31, 2025. GoPro maintains research and development facilities in the United States, France, China, and Romania, with manufacturing outsourced to contract manufacturers in China, Thailand, and Vietnam. The company operates fulfillment centers in the United States, Hong Kong, Japan, and the Netherlands.
GoPro's intellectual property portfolio includes approximately 1,608 issued U.S. patents and 868 corresponding foreign patents, covering camera technology, image processing, stabilization systems, and software innovations. The company's brand portfolio includes iconic trademarks such as GOPRO, HERO, and associated logos that represent significant brand value and customer loyalty. The business model emphasizes hardware sales driving subscription adoption and creating a virtuous cycle of content generation and brand awareness.
Company details
- Sector
- Healthcare
- Industry
- Medical Instruments
- Headquarters
- SAN MATEO, CA
- Fiscal year end
- December
- CIK
- 1500435
- SIC
- 3861
Financial performance, year by year
Fiscal 2014–2025 · USDThe full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.
Who owns GoPro, Inc. — and what changed
Funds as of 2026Q2 · superinvestors as of 2026-06-30
Superinvestors in GoPro, Inc. · what they did last quarter
Share of each manager’s reported 13F portfolio. Change is in shares held, since the previous quarter.
Largest fund holders · GoPro, Inc.’s weight in each
Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.
Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.
Fund ownership is a subset of institutional 13F ownership — the two describe overlapping populations and must not be added together.
Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.
Recent filings
All filings →Each filing opens into its own statements and disclosures here.
Put this business in context.
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