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GPRO

GoPro, Inc.

Consumer DiscretionaryMedical Instruments
Ticker GPROSAN MATEO, CAFiscal year ends DecemberBook value per share $-0.18Diluted shares 167.2M

GoPro, Inc. (Nasdaq: GPRO) sells cameras, mounts and accessories, lifestyle gear, mobile and web applications, and subscription and services to consumers worldwide. Its camera lineup includes HERO action cameras and MAX 360-degree cameras; accessories include mounts, batteries, lens attachments and other camera… From the company’s description.

Over the twelve months to Jun 30, 2026, GoPro, Inc. reported revenue of $569.05M, down 23.8% from a year earlier, and a net loss of $157.00M. Its operating margin was −21.1%, and operations used $19.64M in cash. In fiscal 2025, it reported revenue of $652.00M, down 18.6% from fiscal 2024, and a net loss of $92.64M.

Fiscal year 2025 · ends 12-31Changes are against fiscal 2024The amber dot is the latest twelve months, to 2026-06-30
Sales & profitability
$652.00MFY2025
−18.6% year over year
Last 12 mo $569.05M
-12.78%FY2025
+4.1 percentage points
Last 12 mo -21.15%
$-92.64MFY2025
+78.6% year over year
Last 12 mo $-157.00M
-96.22%FY2025
+188.8 percentage points
Last 12 mo 535.78%
Cash & financing
$-20.67MFY2025
+83.5% year over year
Last 12 mo $-19.64M
$-24.03MFY2025
+81.4% year over year
Last 12 mo $-23.28M
0.73FY2025
Was 0.61× a year earlier
Last 12 mo -2.79
158.6MFY2025
+3.6% year over year
Last 12 mo 167.2M

Margins and return on equity change in ; everything else in percent. Fewer shares and less debt are shown plainly, not as bad news — it depends what you make of buybacks. Dotted labels explain each measure. is shown separately from the annual figures.

What GoPro, Inc. does

In the company’s own words

GoPro, Inc. (Nasdaq: GPRO) sells cameras, mounts and accessories, lifestyle gear, mobile and web applications, and subscription and services to consumers worldwide. Its camera lineup includes HERO action cameras and MAX 360-degree cameras; accessories include mounts, batteries, lens attachments and other camera equipment. Its Premium and Premium+ subscriptions offer cloud storage and related services, while Quik provides media organization and editing tools for footage from GoPro and other cameras or phones. The company sells through retailers and distributors and directly to consumers on GoPro.com, offering hardware products in more than 100 countries. GoPro operates as one reportable segment. Its brands and products include HERO, MAX, Quik and GoPro lifestyle gear. Revenue was $651.5 million for fiscal 2025, and the company employed 636 people globally as of December 31, 2025. Originally incorporated as Woodman Labs, it began doing business as GoPro in 2004 and adopted the GoPro, Inc. name in 2014. Its website is www.gopro.com.

Company details
Sector
Consumer Discretionary
Industry (SIC)
Medical Instruments
Headquarters
SAN MATEO, CA
Fiscal year end
December
CIK
1500435
SIC
3861

Financial performance, year by year

Fiscal 2014–2025 · USD
$-637.54M$-21.85M$593.83M$1.21B$1.83B201420152016201720182019202020212022202320242025Last 12 moLast 12 monthsLast 12 months

The full income statement, balance sheet and cash flow for each of these years — every figure traceable to its filing — is on the Financials tab with a free account.

Ownership

Who owns GoPro, Inc. — and what changed

Funds as of 2026Q2 · superinvestors as of 2026-06-30

69
funds hold it
1 of 35
superinvestors hold it
$23.18M
held by funds, at market
17.3%
of shares held by funds

Superinvestors in GoPro, Inc. · what they did last quarter

David EinhornUNCHANGED
DME Capital Management (Greenlight)
<0.1%of 13F portfolio

Share of each manager’s reported 13F portfolio. Change is in shares held, since the previous quarter.

Largest fund holders · GoPro, Inc.’s weight in each

Schwab Fundamental U.S. Small Company ETF
FNDA · SCHWAB STRATEGIC TRUST
—of fund net assets
VANGUARD TOTAL STOCK MARKET INDEX FUND
VTI · VANGUARD INDEX FUNDS
0.00%of fund net assets
iShares Russell 2000 ETF
IWM · iShares Trust
0.00%of fund net assets
PIMCO RAE US Small Fund
PMJIX · PIMCO Equity Series
0.06%of fund net assets
—of fund net assets

Fund ownership is a floor, not a census — pensions, insurers and people holding shares directly are not visible here.

Fund ownership counts N-PORT filers only, so it is a floor rather than a census — pensions, insurers and direct holders are not visible here, and the remainder is not “held by individuals”.

Fund ownership is a subset of institutional 13F ownership — the two describe overlapping populations and must not be added together.

Every fund and institutional holder, quarter by quarter, is on the Ownership tab with a free account.

Connected research

Put this business in context.

Compare this company with peers, find it in your funds and follow its financial history with your connected AI:

  • “How do GoPro, Inc. and its peers compare on margins and cash generation over ten years?”
  • “Where did five years of GoPro, Inc.'s earnings go — cash, debt, buybacks, reinvestment?”
  • “What changed in GoPro, Inc.'s last four quarterly filings that the numbers alone won't show?”
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